Home / Knowledge / News / Apparel/Garments / COTTON USA Sales Training Seminar helps increase retail sales
COTTON USA Sales Training Seminar helps increase retail sales
Sep '10
CCI (Cotton Council International) teamed with Wrangler to educate nearly 300 salespeople in Thailand during Wrangler & COTTON USA, PCA Sales Training Seminar on 17 – 19 August 2010 about the advantages of U.S. cotton, COTTON USA and techniques to increase sales at retail. COTTON USA Knowledge Cards distributed to salespeople, which provided a quick and easy-to-understand summary of COTTON USA, greatly impacted the salespeople's understanding of the main advantages.

Post-test scores on the seminar topics increased to 97 percent from 41 percent prior the event. One hundred percent of the participants agreed that they would join this type of seminar if held again in the future. Mr. Visit Poranapiti, Senior Vice President of the Central Marketing Group, said that one contributing factor for Wrangler to break their sales target within the first six months of 2010, even with the political turmoil, was that the salespeople looked forward to attending the sales training.

In 2009, Wrangler labeled 667,438 pieces with the COTTON USA Mark. To date, Wrangler sales growth is 15 percent and expected to hit 20 percent by the end of this year.

Cotton Council International

Must ReadView All

US merchandise trade with India, 2012–16; Courtesy: USITC

Textiles | On 27th Jul 2017

India becomes US’ 9th largest trading partner in 2016

In 2016, India became the United States’ 9th-largest single-country...

Textiles | On 27th Jul 2017

GST will lead to further increase of MMF prices

The Goods & Services Tax (GST) rolled out on July 1, 2017 is not...

Textiles | On 27th Jul 2017

Global yarn production improved 30% q-o-q in Q1: ITMF

In the first quarter of 2017, global yarn production rose by almost...

Interviews View All

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Planning to Take the Leap towards

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search