Home / Knowledge / News / Apparel/Garments / COTTON USA Sales Training Seminar helps increase retail sales
COTTON USA Sales Training Seminar helps increase retail sales
Sep '10
CCI (Cotton Council International) teamed with Wrangler to educate nearly 300 salespeople in Thailand during Wrangler & COTTON USA, PCA Sales Training Seminar on 17 – 19 August 2010 about the advantages of U.S. cotton, COTTON USA and techniques to increase sales at retail. COTTON USA Knowledge Cards distributed to salespeople, which provided a quick and easy-to-understand summary of COTTON USA, greatly impacted the salespeople's understanding of the main advantages.

Post-test scores on the seminar topics increased to 97 percent from 41 percent prior the event. One hundred percent of the participants agreed that they would join this type of seminar if held again in the future. Mr. Visit Poranapiti, Senior Vice President of the Central Marketing Group, said that one contributing factor for Wrangler to break their sales target within the first six months of 2010, even with the political turmoil, was that the salespeople looked forward to attending the sales training.

In 2009, Wrangler labeled 667,438 pieces with the COTTON USA Mark. To date, Wrangler sales growth is 15 percent and expected to hit 20 percent by the end of this year.

Cotton Council International

Must ReadView All

Apparel/Garments | On 26th Oct 2016

SGS develops 4C chemical management model for apparel

SGS, a leading inspection, auditing, certification, testing, and...

Textiles | On 26th Oct 2016

Platinum Equity acquires International Textile Group

International Textile Group (ITG) has been acquired by Platinum...

Information Technology | On 26th Oct 2016

EFI & Konica Minolta to sell cloud-based MIS solutions

Electronics For Imaging, Inc. (EFI), a global technology company...

Interviews View All

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Nuno Venda

‘There has been an increase in demand for water based inks, rather than...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search