Home / Knowledge / News / Apparel/Garments / Russell Athletic returns as 'Title Sponsor' of NAIA Game
Russell Athletic returns as 'Title Sponsor' of NAIA Game
20
Sep '10
Russell Athletic and the Host Committee for the National Association of Intercollegiate Athletics (NAIA) football national championship announced the extension of an agreement that grants the Bowling Green, Ky.,-based athletic apparel brand “title sponsorship” rights for 2010 NAIA Football Championship.

The agreement, which began in 2008, gives Russell exclusive sponsorship rights and brand exposure on all signage, backdrops, collateral and websites for the 2010 NAIA Championship Game on December 18, 2010.

The terms of the partnership grant Russell "Official" status across a number of different national brand exposure/advertising platforms:

• Russell will receive field signage, assuring national television exposure during the broadcast.

• Russell will receive the rights of “Title Sponsorship” on all signage/collateral/web sites/etc.

• Russell will receive brand exposure on all press conference backdrops used during bowl week

• Russell will receive ads during the TV Broadcast

Russell will be the official and exclusive outfitter of all game week volunteers and game day staff. The NAIA Host Committee will provide players and coaches from participating schools with Russell Athletic apparel.

“Russell Athletic is a perfect fit for the NAIA football championship, and we are delighted that they will continue to partner with us,” said Host Committee co-chair and Shorter University Athletic Director Bill Peterson. “The Russell name is synonymous with outstanding college athletics, and their support has been an incredible asset for Rome's NAIA championship efforts.”

Rome attorney and Host Committee co-chair Bob Berry added, “When Rome landed the NAIA championship in 2008, very few people understood what this game could mean to the Rome and Floyd County. Russell stepped forward to partner with us at that time, and we are pleased that their ongoing commitment indicates that they have found value in being the first-ever title sponsor of the NAIA Football Championship Game.”

“We are excited about continuing the relationship with the NAIA Football Championship Game,” said Executive Vice President of Russell Brands Gary Barfield. “The exposure this game garners around the Nation re-emphasizes Russell Athletic's focus on college athletics in general and is what gives us the authenticity of being proven on the field.”

Russell Athletic is a subsidiary of Fruit of the Loom, Inc., a Berkshire Hathaway Company, with principle offices and manufacturing locations in Bowling Green, Ky. and Alexander City, Ala. For more than 100 years, Russell Athletic has supplied America's athletes and teams with the latest innovations to help them perform at their best and is a leading supplier of team uniforms at the high school, college, and professional level. Russell Athletic active wear and college licensed products are broadly distributed and marketed through department stores, sports specialty stores, retail chains, and college bookstores.

National Association of Intercollegiate Athletics (NAIA)

Must ReadView All

Textiles | On 26th May 2017

Lenzing unleashes new eco-friendly fibre

There's a new eco-friendly fibre on the anvil—Austrian speciality...

Apparel/Garments | On 26th May 2017

Benetton seeks approval for FDI in single-brand retail

Global fashion brand Benetton Group, has sought Indian government's...

Apparel/Garments | On 26th May 2017

Walmart to conduct GST workshops for SME suppliers

With the objective of supporting its small and medium-sized (SME)...

Interviews View All

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search