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Your Key To Trade Fair Success Initiative by ispo
24
Sep '10
ispo's Your Key To Trade Fair Success Initiative is a new service for exhibitors at ispo 2011. The comprehensive package of procedures provides a very competent overview of all potential benefits of trade fair participation, and guidelines to make the best of the exposition. Goal of this new service is to effectively increase long-term success for ispo exhibitors.

The Your Key To Trade Fair Success Initiative consists of theoretical advice, as well as practical solutions for the challenges presented by trade fair planning, realization, and follow-up. A wide range of professional online instructions and training, workshops, check lists, tools and services provide exhibitors with informative practical tips to plan their trade fair appearance. Internet-based solutions such as the business meeting planning tool ExpoEasyContact and the reminder service Check Lists on Demand assist exhibitors with important steps during preparation.

In addition, invitation services and lead management solutions simplify generating and processing of visitor contact information. Exhibitors benefit from active exchange with other exhibitors, the ispo project team, as well as competent exposition specialists, and their experience as well as jointly developed ideas. The brochure “10 Steps to Guaranteed Success at Trade Fairs” provides step-by-step assistance to exhibitors, from conception to expo participation performance reviews.

“As the organizer of this exposition our goal is to be a service provider who offers customers not only presentation and communications platforms, but also particularly important tools of benefit to exhibitors in the implementation of a successful trade fair appearance,” explains Tobias Gröber, Head of BusinessUnit Consumer Goods Expositions, Messe München GmbH, thus emphasizing the significance of the Your Key To Trade Fair Success Initiative.

The project management offers a variety of complimentary services for exhibitors. The initiative is managed by Meplan GmbH, a subsidiary of Messe München.

Managing close to 40 trade expositions for industrial, consumer goods, and new technology, Messe München International (MMI) is one of the world's leading exposition companies. More than 30,000 exhibitors from over 100 countries, and more than two million visitors from over 200 countries participate in the Munich-based events every year. In addition, MMI manages trade expositions in Asia, Russia, the Mid East, and South America. MMI operates a global network with six foreign subsidiaries in Europe and Asia, as well as 64 foreign representations, covering more than 90 countries worldwide. As an internationally active company, Messe München International is dedicated to endorsing sustainability and environmental protection.

Messe München International (MMI)


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