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Maidenform introduces Charmed collection
25
Sep '10
Maidenform, the master of bra innovation since 1929, introduces a new line of intimates for young ladies who have outgrown the girls' department but aren't quite ready to settle for the usual black and nude. The exciting new collection of bras and panties is specially designed for young ladies who are stylish and love to feel glamorous but still appreciate a perfect-fitting bra.

The collection is full of fun details and fresh new styles. From removable halter straps to lace overlays and sleek racerbacks, Charmed has something for every girl and her every ensemble. In addition to soft neutrals like Champagne and Petal Pink, the collection also has great bold colors like Sea? I Told You and Shocking Pink alongside fun prints like White Wonderland and Champagne Divinity.

Based on Maidenform's classic One Fabulous Fit soft-foam cup technology, the Charmed collection delivers the utmost comfort and fit in each and every style.

"Maidenform's Charmed is designed for young women everywhere who love pretty things, love feeling glam and love something special," says Eunice Byun, Vice President of Business Development at Maidenform. "Whether it is ultimate convertibility under their favorite slinky tees or super flat lace for no visible panty lines, our collection of bras and panties work with every girl's wardrobe so that she looks and feels her best."

Collection details:

• One Fab Fit Bra
• Push-Up Racerback Bra
• One Fab Fit Convertible Bandeau
• Pushup with Removable Halter
• Lace Bandeau

The collection consists of five everyday, wearable and fashionable bra styles including a T-shirt bra, a push-up racer-back, a convertible bandeau, a push-up with a removable halter and a lace bandeau. All styles feature coordinating microfiber and cotton panties in silhouettes including hipsters, boyshorts and thongs.

Maidenform Inc


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