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Solid financial strength with HK$402 mn net cash, Bossini
27
Sep '10
Our strong presence in the mainland China during the year under review has reflected its strong market growth potential, and more importantly, it emerged as the key growth driver in the medium to long term for our Group. Bossini aims to establish a stronghold in mainland China's growing apparel market with a plan to introduce over 230 new stores in the fiscal year of 2010/11, bringing the total number of stores in this region over 963. Moreover, the Group will also continue to invest and expand pragmatically and progressively in other markets of which a total of 8 new stores will be added to the Group's global distribution network. Total of 254 new stores will be added to the Group during the coming fiscal year.

"The global economies have shown signs of gradual recovery; and we are confident in and optimistic about the positive trends that guide us into the future ahead. To deliver sustainable growth and enhance profitability of the Group, our management is committed to achieve the following key objectives in the new fiscal year. These includes reinforcing our brand recognition, by enhancing the brand value of "be happy"; focusing on the expansion in the mainland China market to enlarge our distribution network coverage to second tier and smaller cities, and strengthening supply chain management to expedite to our response to market changes," Ms. Tsin said.

Ms. Tsin concluded, "We believe the accomplishment of these strategies will further develop our strong foundation which will preserve our leadership as one of the most valued apparel brand owner, retailer and franchiser in the Asia-Pacific region."

Bossini is a leading apparel brand owner, retailer and franchiser in the region. Headquartered in Hong Kong, Bossini launched its first retail store in 1987. Over the past two decades, the Group has rapidly established an extensive international operating platform and distribution network that extends to 1,361 stores covering about 33 countries and regions worldwide.

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