Bethenny Frankel unveils news styles from Bright Starts

01 Oct '10

3 min read

Bright Starts, the award-winning infant brand heralded for its innovation, reliability and aesthetics, introduced new additions and styles with a media event at The 24th Street Loft in New York City. On hand to help launch the products was special celebrity guest Bethenny Frankel.

"We're so pleased to have Bethenny help launch our InGenuity products and newest pattern collections," said Bright Starts President & CEO Ryan Gunnigle. "As a busy working mom, Bethenny embodies of the type of parent for whom we've created these introductions. The products combine on-trend styling that fits seamlessly into one's home with innovative features that help make life simpler."

At last night's event, six elegant styles—including the Cotton Tale and Snuggle Duckling designs—and groundbreaking technology debuted to a packed house that included influential members of the media ranging from American Baby and People magazines to The View and The Martha Stewart Show. Guests checked out the Perfect Place High Chair, which boasts a Swivel Away Tray, a dishwasher safe EasyClean insert, a three-position reclining seat and an adjustable foot rest. Attendees were also wowed by the innovative HybriDrive technology in the bouncers and swings, which conserves energy and significantly extends battery life.

"I feel so lucky to have a happy home—but it's definitely a hectic happy home. So, a lot of my life is about innovation," Frankel said. "I'm constantly looking for those simple ways we can all streamline our lives, which is exactly what Bright Starts does, too. They've solved so many issues with baby gear—I look at these products and think, 'Yes! That makes so much sense.'"

Because Bright Starts aims to make like easier for all moms, the brand is donating a baby gear product for every guest who attended the event to Baby Buggy, a non-profit organization dedicated to providing New York City's families in need with essential equipment, clothing, and products for their infants and young children. On Bethenny's behalf, Bright Starts also donated $5,000 to Save the Children, a non-profit organization dedicated to creating lasting change for disadvantaged children both in the United States and around the world.

Bright Starts' new products:

• NEW InGenuity Perfect Place High Chair in Briarcliff and Bella Vista Dark
• InGenuity Automatic Bouncer in Briarcliff
• InGenuity SleepEasy Playard in Briarcliff
• InGenuity Cradle & Sway Swing in Briarcliff
• InGenuity Smart & Quiet Swing in Kashmir
• Cotton Tale Collection
• Snuggle Duckling design

Bright Starts is an innovating brand of juvenile products that provides parents with smart, fresh solutions. With a growing portfolio of over 100 innovative activity centers, play gyms, bouncers, swings, playards, and toys; Bright Starts' large selection of progressive products inspire confidence and engage curiosity. Backed by awards from numerous leading industry and consumer organizations, Bright Starts is a trusted name for cleverly-designed, quality products for young children.

Bright Starts

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