Home / Knowledge / News / Apparel/Garments / Bethenny Frankel unveils news styles from Bright Starts
Bethenny Frankel unveils news styles from Bright Starts
01
Oct '10
Bright Starts, the award-winning infant brand heralded for its innovation, reliability and aesthetics, introduced new additions and styles with a media event at The 24th Street Loft in New York City. On hand to help launch the products was special celebrity guest Bethenny Frankel.

"We're so pleased to have Bethenny help launch our InGenuity products and newest pattern collections," said Bright Starts President & CEO Ryan Gunnigle. "As a busy working mom, Bethenny embodies of the type of parent for whom we've created these introductions. The products combine on-trend styling that fits seamlessly into one's home with innovative features that help make life simpler."

At last night's event, six elegant styles—including the Cotton Tale and Snuggle Duckling designs—and groundbreaking technology debuted to a packed house that included influential members of the media ranging from American Baby and People magazines to The View and The Martha Stewart Show. Guests checked out the Perfect Place High Chair, which boasts a Swivel Away Tray, a dishwasher safe EasyClean insert, a three-position reclining seat and an adjustable foot rest. Attendees were also wowed by the innovative HybriDrive technology in the bouncers and swings, which conserves energy and significantly extends battery life.

"I feel so lucky to have a happy home—but it's definitely a hectic happy home. So, a lot of my life is about innovation," Frankel said. "I'm constantly looking for those simple ways we can all streamline our lives, which is exactly what Bright Starts does, too. They've solved so many issues with baby gear—I look at these products and think, 'Yes! That makes so much sense.'"

Because Bright Starts aims to make like easier for all moms, the brand is donating a baby gear product for every guest who attended the event to Baby Buggy, a non-profit organization dedicated to providing New York City's families in need with essential equipment, clothing, and products for their infants and young children. On Bethenny's behalf, Bright Starts also donated $5,000 to Save the Children, a non-profit organization dedicated to creating lasting change for disadvantaged children both in the United States and around the world.

Bright Starts' new products:

• NEW InGenuity Perfect Place High Chair in Briarcliff and Bella Vista Dark
• InGenuity Automatic Bouncer in Briarcliff
• InGenuity SleepEasy Playard in Briarcliff
• InGenuity Cradle & Sway Swing in Briarcliff
• InGenuity Smart & Quiet Swing in Kashmir
• Cotton Tale Collection
• Snuggle Duckling design

Bright Starts is an innovating brand of juvenile products that provides parents with smart, fresh solutions. With a growing portfolio of over 100 innovative activity centers, play gyms, bouncers, swings, playards, and toys; Bright Starts' large selection of progressive products inspire confidence and engage curiosity. Backed by awards from numerous leading industry and consumer organizations, Bright Starts is a trusted name for cleverly-designed, quality products for young children.

Bright Starts


Must ReadView All

US FTC updates textile rules to drop obsolete requirement

Textiles | On 23rd Jan 2018

US FTC updates textile rules to drop obsolete requirement

The US Federal Trade Commission has eliminated an obsolete provision...

Indian textile industry at inflection point: Report

Textiles | On 23rd Jan 2018

Indian textile industry at inflection point: Report

The textile and apparel sector of India is at an inflection point...

Ghana to set up equipment hub for apparel sector

Apparel/Garments | On 23rd Jan 2018

Ghana to set up equipment hub for apparel sector

As part of efforts to seek ways to improve market access for Ghana’s...

Interviews View All

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Urmil Arya

Sushila International, a well established textile organisation established ...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search