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Marks & Spencer to initiate recycled clothing labels
01 Oct '10
2 min read
Marks & Spencer (M&S) announces that it will use polyester made from recycled PET1 drinks bottles instead of virgin polymer to make over 300 million clothing care labels a year.
The labels will also carry a new message2 – 'Recycle with Oxfam' – to encourage customers to use the M&S and Oxfam Clothes Exchange3 which rewards customers who donate their clothing in Oxfam stores with a money off voucher to use at M&S.
Two million garments a year are already recycled through the scheme and, as part of Plan A, M&S has made a commitment to help customers to recycle 20 million items of clothing a year by 2015.
The new labels will start to appear in M&S clothing in stores early next year and will cover two thirds of M&S' annual use of washing and care instruction labels. Approximately two million recycled plastic drinks bottles will be used every year to make the labels.
Gordon Henman, General Merchandise Packaging Technical Manager at M&S, said: “This is a fantastic example of how a small step can make a big difference. Using an environmentally friendly material to make a 4cm x 2cm care label makes a big impact when you multiply it by 300 million.
“As part of Plan A, we're committed to ensuring that the raw materials we use come from the most sustainable sources. Increasing the amount of recycled material we use in products and packaging will help us achieve this commitment and reduce our impact on the environment.”
Instead of making the labels from virgin polyester, which is made from oil-based polymers, the new labels are made from 'post consumer waste' plastic bottles. The bottles are collected through the recycling system, granulated and washed. They are then melted and turned into yarn by forcing the liquid through a shaped die. The yarn is then woven into a care label and printed.
The labels will also carry a new message2 – 'Recycle with Oxfam' – to encourage customers to use the M&S and Oxfam Clothes Exchange3 which rewards customers who donate their clothing in Oxfam stores with a money off voucher to use at M&S.
Two million garments a year are already recycled through the scheme and, as part of Plan A, M&S has made a commitment to help customers to recycle 20 million items of clothing a year by 2015.
The new labels will start to appear in M&S clothing in stores early next year and will cover two thirds of M&S' annual use of washing and care instruction labels. Approximately two million recycled plastic drinks bottles will be used every year to make the labels.
Gordon Henman, General Merchandise Packaging Technical Manager at M&S, said: “This is a fantastic example of how a small step can make a big difference. Using an environmentally friendly material to make a 4cm x 2cm care label makes a big impact when you multiply it by 300 million.
“As part of Plan A, we're committed to ensuring that the raw materials we use come from the most sustainable sources. Increasing the amount of recycled material we use in products and packaging will help us achieve this commitment and reduce our impact on the environment.”
Instead of making the labels from virgin polyester, which is made from oil-based polymers, the new labels are made from 'post consumer waste' plastic bottles. The bottles are collected through the recycling system, granulated and washed. They are then melted and turned into yarn by forcing the liquid through a shaped die. The yarn is then woven into a care label and printed.
Marks & Spencer (M&S)
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