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Bee 1 socks from Pieffe feature Thermo °Cool technology
Oct '10
Pieffe Sport, specialist for technical socks for sport and leisure wear, has introduced its latest concept of unique functional socks focusing on running and trekking: Bee 1 functional socks feature the superior technology of Thermo Cool to create high quality materials which are recognised by famous athletes who have tested the products and cooperated with the company to develop these high-technical socks with carbon, a material with strong antibacterial and antistatic effects.

The new sock range Bee1 is a result of Pieffe Sport´s unique ability to construct patterns preventing friction and providing protection and improved comfort. Main targets of the company are softness, temperature control and optimum moisture management to keep foot at the highest comfort level, so that athletes can perform better. The continuous research for new technical fibres has brought Pieffe Sport to work with leading suppliers of technical yarns.

The newest concept Bee1 is produced Thermo Cool with to offer best quality and style as well as highest support. Thanks to the unique blend of fibres with different crosssections inside the same yarn, the sock helps to avoid moisture build-up in demanding conditions; it helps to regulate temperature and manage moisture to keep feet dry and comfortable all day long, thereby meeting the increasing individual requirements of running and trekking professionals. In addition, all socks contain carbon, which offer excellent protection. The Buff Thermo Cool Raid Team has been equipped with Bee 1 socks, which provide the highest comfort and best thermoregulation properties during their demanding trainings and races.

Running socks are made in a very fine and soft construction for a better fitting to the foot and with a light terry loops in the sole for maximum comfort while promoting air circulation beneath the foot. Trekking socks feature comfort with a special construction pattern, which is preventing friction and allows a better movement of the foot.

“We at Pieffe Sport have decided to use as premium yarn the unique fibre mix of Thermo Cool for its superior dual-functionality. We are very happy to launch this high-tech collection of socks which is the perfect material giving best performance advantages to outdoor enthusiasts.” commented Francesco Rossignoli, Marketing Director of Pieffe Sport.

ADVANSA Marketing GmbH

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