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M&S introducing brand new shapewear (underpants) for men
Oct '10
Marks & Spencer (M&S) announces it will launch a range of enhancing underpants for men under its BODYMAX brand. The range will consist of two styles; a bum-lift pant and a frontal enhancement pant, both available in white and black, and will go on sale in store and online on 15th October. Each style has been engineered by M&S technologists using the latest fabric technology to provide men with a high specification, performance garment that gives real results. The new styles follow on from the successful launch of the BODYMAX slimming vests launched earlier this year.

The BODYMAX frontal enhancement pant, the first of its kind on the High Street is a hipster style and is made from a high quality, cotton stretch fabric. The pant has been designed and constructed with a unique integral 'shelf' which creates the enhancement effect, giving around a 38% visual enhancement in size.

The BODYMAX+ bum lift pant uses high specification fabric technology to produce a completely seam-free garment. Knitted in a specialist factory, the pant has a unique construction that produces a dramatic bum lifting and shaping effect, giving around a 20% visual lift, as well as an ultra comfortable wear.

The range has been developed in response to customer feedback and follows on from the success of the BODYMAX and BODYMAX+ vests which launched earlier this year. Dave Binns, Head of Buying for Men's Underwear says, “Women have been wearing and enjoying the benefits of shapewear for many years now and we saw such a positive response from men when we launched our BODYMAX shaping vests earlier this year. Pants are the next natural addition to this range and our technologists have worked hard to engineer two styles that are comfortable to wear and that give real results. These pants provide a real confidence boost for men and we think they will prove popular with our customers”.

The BODYMAX and BODYMAX+ pants are available in 10* stores nationwide and online from 15th October 2010. A waiting list has been set up, enabling customers to pre-order these much anticipated garments.

Marks & Spencer (M&S)

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