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Billabong leverages the drirelease Shirt Program
Oct '10
Billabong, the premier brand for surfing apparel and gear, is leveraging the recent program launched by drirelease and New Apparel Science to deliver surf tees to its core audience.

The Chalked Up Surf T, which is made of drirelease Cotton, is a men's t-shirt that has been in Billabong's line-up for the past eight years. “Billabong's commitment to the drirelease surf tee is something we're very proud of, given the great performance it delivers to their core audience,” said Chris Moore, General Manager of Optimer Labs. “Our recent partnership with New Apparel Science will ensure that Billabong and other customers have easy access to the great drirelease products their users know and love with minimal complexity for their brands” concluded Moore.

“We've been selling the drirelease shirt as a surf shirt for the past 8 years because of its quick-dry properties and how well the garment retains its shape,” said Hub Hubbard, Product Manager for Billabong. The shirt, which has superior moisture wicking and quick-drying properties and also contains FreshGuard odor control, has become a favorite among surfers because it provides a protective layer against abrasion and requires minimum upkeep.

Peter Mendia, one of the Billabong Team Riders who has sampled the shirt from Carmel commented “The drirelease surf tees are the go . . . they're light and easy. More comfortable than a rash guard and better than a t-shirt.” Hub Hubbard, who is himself a surfer, added “the quick drying properties [of drirelease] and FreshGuard let you wear [the shirt] in and out of the water for days on end, which is great for a traveling surfer.”


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