Home / Knowledge / News / Apparel/Garments / New Era celebrates nine decades with new design project
New Era celebrates nine decades with new design project
12
Oct '10
To celebrate New Era Cap Co., Inc.'s 90th anniversary as an international headwear and apparel brand, the company is launching New Era XC later this month. The project gives some of New Era's most influential fans and aspiring designers an opportunity to make their own unique statements for the world to see.

As a true global initiative, New Era XC will unite nine decades of design and fashion experience with the creative minds of today and tomorrow. In the U.S., 90 of today's key influencers, tastemakers and passionate fans have been tapped to design a one-of-kind New Era 59FIFTY cap. In Europe, 90 graduate artists from some of the most prestigious design schools have unleashed their creativity on the signature cap style as well.

All participants have been given an exclusive New Era XC commemorative box which contains a blank New Era 59FIFTY and an array of design tools for them to channel their creative aspirations and artistic talents.

"We're an international lifestyle brand focused on many styles of headwear and apparel, but our 59FIFTY fitted cap still remains our signature product," said Christopher H. Koch, New Era CEO. "This exhibition is about self expression; creating an experience and showcasing unique talents. Plus, 90 years is definitely worth celebrating."

Over the past 90 years, New Era has created products that have become a canvas for people to showcase their individuality and personal style. With longstanding relationships in the fields of film, music, sport and fashion, New Era is about a way of life that radiates individuality, collaboration and authenticity. New Era XC will continue to perpetuate that expression.

New Era Cap Co Inc

Must ReadView All

Textiles | On 2nd Dec 2016

Indian currency crisis impacts global cotton market

The currency crisis in India, marked by insufficient supply of new...

Huang Wei from Fiber Raw Material Dept of Sinopec Chemical Commercial Holding speaking at the Forum

Textiles | On 2nd Dec 2016

Huge potential for nylon consumption: Experts

There is huge potential for increase in nylon consumption said...

Apparel/Garments | On 2nd Dec 2016

Aditya Birla Group to establish apparel unit in Odisha

Aditya Birla Retail and Fashion Ltd. (ABFRL) is establishing a new...

Interviews View All

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search