Home / Knowledge / News / Apparel/Garments / New Era celebrates nine decades with new design project
New Era celebrates nine decades with new design project
12
Oct '10
To celebrate New Era Cap Co., Inc.'s 90th anniversary as an international headwear and apparel brand, the company is launching New Era XC later this month. The project gives some of New Era's most influential fans and aspiring designers an opportunity to make their own unique statements for the world to see.

As a true global initiative, New Era XC will unite nine decades of design and fashion experience with the creative minds of today and tomorrow. In the U.S., 90 of today's key influencers, tastemakers and passionate fans have been tapped to design a one-of-kind New Era 59FIFTY cap. In Europe, 90 graduate artists from some of the most prestigious design schools have unleashed their creativity on the signature cap style as well.

All participants have been given an exclusive New Era XC commemorative box which contains a blank New Era 59FIFTY and an array of design tools for them to channel their creative aspirations and artistic talents.

"We're an international lifestyle brand focused on many styles of headwear and apparel, but our 59FIFTY fitted cap still remains our signature product," said Christopher H. Koch, New Era CEO. "This exhibition is about self expression; creating an experience and showcasing unique talents. Plus, 90 years is definitely worth celebrating."

Over the past 90 years, New Era has created products that have become a canvas for people to showcase their individuality and personal style. With longstanding relationships in the fields of film, music, sport and fashion, New Era is about a way of life that radiates individuality, collaboration and authenticity. New Era XC will continue to perpetuate that expression.

New Era Cap Co Inc


Must ReadView All

Courtesy: Pexels

Fashion | On 23rd Jun 2018

Nigerian bank launches N1 bn fund for fashion entrepreneur

Nigeria’s Bank of Industry has set aside 1 billion Naira (N) to...

Courtesy: Tayal

Textiles | On 23rd Jun 2018

Tayal textile factory in Algeria starts exports to Turkey

Algeria’s largest textile factory, the joint Algerian-Turkish company ...

Courtesy: Manhattan Beachwear

Fashion | On 23rd Jun 2018

Manhattan Beachwear in global partnership with BCBG Group

Manhattan Beachwear, the largest swimwear manufacturer in the US, has ...

Interviews View All

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Urmil Arya

Sushila International, a well established textile organisation established ...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search