Home / Knowledge / News / Apparel/Garments / Peter England launches slew of initiatives
Peter England launches slew of initiatives
Oct '10
Peter England, India's largest and most loved menswear brand in the mid-priced segment has launched a slew of initiatives to keep up to its consumers commitment. The brand has stitched together a well crafted strategy that highlights three major thrust areas:

1. Product Level
2. Retail Level
3. Marketing Plans

1. Product Level: Peter England is now a complete wardrobe solutions brand with a portfolio comprising of
a. Peter England (core)
b. Peter England Elite for the premium consumers
c. Peter England Casuals
d. Peter England Party Wear
e. Peter England Sporty collection from the PE CSK line.

The brand has made a conscious attempt to capture its consumers by addressing the various requirements of its consumers that he might want to shop. This insight has come through a 18 month long consumer survey that the brand engaged to understand the dressing habits of its core consumers.

2. Retail Level : Peter England Exclusive stores are well designed with a unique shopping experience. Well trained and groomed staff serve customers that will delight the customers. Visual Merchandising plays a critical role in retail stores and Peter England balances merchandise and the comfort level of shopping of consumers.

3. Marketing Plans : Peter England has launched a 360? marketing plan focusing on

a. Launch of Brand Ambassador
b. Launch of New TVCs

a. Peter England launches new Brand Ambassador : the brand for the first time in its history has roped a national level celeb as its brand ambassador who will connect with the common man for its self belief and strong values. Siddhareth of rang de basanti fame has the ability to be relatable as well as aspirational to millions of young Peter England consumers. At the same time he is the right personification of the core values of Peter England.

Peter England is ready to launch its new campaign, where the brand unveils its message 'Beginning of Good Things'. In truth, this is more than just a message, a philosophy that encapsulates the result of applying self-belief.

The credo of all forthcoming Peter England communication will be to capture a young Indian's spirit of hope and self-belief that enable him to move forward in every step of the way.In order to succeed, he must first believe that he can. Self-belief inspires him to do what he feels is best, not what the world tells him to do. In fact, the depth of his belief and the strength of his conviction determine all that he gains in life.

The robust 360? campaign that addresses this young Indian will be seen across TV, print, outdoor, digital & its extensive range of over 2000 retail outlets.

Comments Mr. Kedar Apshankar, COO, Peter England “Peter England continues to win the trust of millions of consumers and enjoys highbrand recall. The brand's sheer strength to reach out to its consumers in every pocket of the country has made it the most loved menswear brand in the country. Peter England enables self belief in the life of millions of young men in their initial year of their career”.

Must ReadView All

Union textiles minister Smriti Irani addressing at the Texprocil Annual Export Awards. Courtesy: PIB

Textiles | On 22nd Oct 2016

Govt to extend special package to home textiles segment

The Central government is likely to extend the recently approved Rs...

Reebok Liquid Speed Grey. Courtesy: Business Wire

Apparel/Garments | On 22nd Oct 2016

Reebok’s Liquid Factory brings sneaker creation to US

Reebok, a pioneer in the sporting goods industry, has brought sneaker ...

Opening ceremony of the new UL Vietnam laboratory. Courtesy: Business Wire

Textiles | On 22nd Oct 2016

UL opens first testing laboratory in Vietnam

UL, a global safety science organisation, has officially opened its...

Interviews View All

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search