Home / Knowledge / News / Apparel/Garments / Peter England launches slew of initiatives
Peter England launches slew of initiatives
13
Oct '10
Peter England, India's largest and most loved menswear brand in the mid-priced segment has launched a slew of initiatives to keep up to its consumers commitment. The brand has stitched together a well crafted strategy that highlights three major thrust areas:

1. Product Level
2. Retail Level
3. Marketing Plans

1. Product Level: Peter England is now a complete wardrobe solutions brand with a portfolio comprising of
a. Peter England (core)
b. Peter England Elite for the premium consumers
c. Peter England Casuals
d. Peter England Party Wear
e. Peter England Sporty collection from the PE CSK line.

The brand has made a conscious attempt to capture its consumers by addressing the various requirements of its consumers that he might want to shop. This insight has come through a 18 month long consumer survey that the brand engaged to understand the dressing habits of its core consumers.

2. Retail Level : Peter England Exclusive stores are well designed with a unique shopping experience. Well trained and groomed staff serve customers that will delight the customers. Visual Merchandising plays a critical role in retail stores and Peter England balances merchandise and the comfort level of shopping of consumers.

3. Marketing Plans : Peter England has launched a 360? marketing plan focusing on

a. Launch of Brand Ambassador
b. Launch of New TVCs

a. Peter England launches new Brand Ambassador : the brand for the first time in its history has roped a national level celeb as its brand ambassador who will connect with the common man for its self belief and strong values. Siddhareth of rang de basanti fame has the ability to be relatable as well as aspirational to millions of young Peter England consumers. At the same time he is the right personification of the core values of Peter England.

Peter England is ready to launch its new campaign, where the brand unveils its message 'Beginning of Good Things'. In truth, this is more than just a message, a philosophy that encapsulates the result of applying self-belief.

The credo of all forthcoming Peter England communication will be to capture a young Indian's spirit of hope and self-belief that enable him to move forward in every step of the way.In order to succeed, he must first believe that he can. Self-belief inspires him to do what he feels is best, not what the world tells him to do. In fact, the depth of his belief and the strength of his conviction determine all that he gains in life.

The robust 360? campaign that addresses this young Indian will be seen across TV, print, outdoor, digital & its extensive range of over 2000 retail outlets.

Comments Mr. Kedar Apshankar, COO, Peter England “Peter England continues to win the trust of millions of consumers and enjoys highbrand recall. The brand's sheer strength to reach out to its consumers in every pocket of the country has made it the most loved menswear brand in the country. Peter England enables self belief in the life of millions of young men in their initial year of their career”.


Must ReadView All

India mulls new schemes for jobs, textile clusters

Apparel/Garments | On 25th Apr 2018

India mulls new schemes for jobs, textile clusters

India is mulling over alternative schemes for jobs and manufacturing...

Courtesy: HueTrap

Apparel/Garments | On 25th Apr 2018

Making sustainability affordable is a big challenge

In a lot of instances, being sustainable comes with an additional...

Courtesy: Formosa Petrochemical Corporation

Textiles | On 25th Apr 2018

Formosa to set up petrochemical plant in Louisiana

Formosa Petrochemical Corporation has selected St. James Parish in...

Interviews View All

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search