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HSN & Kathy Najimy to create new Ch'Arms
19
Oct '10
Award-winning television and film actress Kathy Najimy and HSN, a leading interactive multichannel retailer, will join forces to launch a unique new undergarment called Ch'Arms. Ms. Najimy will share the Ch'Arms collection with HSN customers live on HSN on Tuesday, October 19. This lightweight accessory, designed to be worn under short sleeve or sleeveless tops, is designed for women seeking coverage for their arms while keeping the integrity of their outer garment intact.

Kathy Najimy invented Ch'Arms out of her personal need for alternative styling options for her wardrobe. She explains, "Ch'Arms is a garment problem–solver. For those of us who love the look of short sleeve or sleeveless garments but sometimes choose to have our arms covered, Ch'Arms gives us the best of both worlds. No more bulky layers either under or over your cute shirt or dress. Ch'Arms is lightweight and seamless and allows its wearer to feel comfortable and confident, covering your arms without covering your garment or body!"

"HSN is thrilled to work with Kathy to offer the everyday woman an easy fix for her wardrobe challenges," said Chuck Anderson, SVP of Merchandising for HSN. "We've admired Kathy's work for years, and to be able to bring her innovative design concept to our engaging customer base is an exciting opportunity for us all."

The collection, which will launch in six colorways -- black, white, nude, grey, mocha and plum, comes in three distinct fabrications that include comfy cotton, control spandex and evening sheer mesh. Sheer evening mesh Ch'Arms has been designed by Ms. Najimy to blend seamlessly into the background, allowing a woman's top or dress to stand out. Control Ch'Arms is constructed to minimize the arms and midriff, while cotton Ch'Arms provides a more casual option and can be worn with a multitude of garments.

HSN


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