Home / Knowledge / News / Apparel/Garments / Exceed receives positive feedback for S/S collection
Exceed receives positive feedback for S/S collection
20
Oct '10
Exceed Company Ltd., the owner and operator of "Xidelong" brand - one of the leading domestic sportswear brands in China, announced the results of its 2011 Spring/Summer collection sales fair, which was held at the Company's headquarters in Jinjiang in mid-September 2010.

The total value of the wholesale orders placed at the sales fair grew by more than 25% over the same sales fair last year, representing a growth rate that is one of the highest of the Chinese sportswear industry for the season.

Shuipan Lin, Exceed's founder, Chairman and CEO, commented, "We are pleased with the positive feedback that we received from distributors at the 2011 Spring/Summer collection sales fair. Interest in our new products validates our commitment to investing in the design of innovative footwear, apparel, and accessories that fit our customers' happy and healthy lifestyles.

“We believe our new marketing strategy also contributed to the outstanding order value and ASP growth. Our solid and well-defined strategy and consistently executed initiatives to capitalize on market opportunities in China place us on the path to achieving sustainable long-term growth."

Exceed Company Ltd. designs, develops and engages in wholesale of footwear, apparel and accessories under its own brand, XIDELONG, in China. Since it began operations in 2002, Exceed has targeted its growth on the consumer markets in the second and third-tier cities in China. Exceed has three principal categories of products: (i) footwear, which comprises running, leisure, basketball, skateboarding and canvas footwear, (ii) apparel, which mainly comprises sports tops, pants, jackets, track suits and coats, and (iii) accessories, which mainly comprise bags, socks, hats and caps. Exceed Company Ltd.

Exceed Company Ltd

Must ReadView All

Courtesy: India ITME

Textiles | On 8th Dec 2016

Industry needs to create 1cr jobs in 3yrs: Kavita Gupta

Sharing several initiatives laid out by the government in R&D,...

Textiles | On 8th Dec 2016

Package will boost made-ups sector: SIMA

The reforms package approved by the Union Cabinet to boost employment ...

Textiles | On 8th Dec 2016

Cabinet okays reforms to boost jobs in made-ups sector

The Union Cabinet chaired by prime minister Narendra Modi has given...

Interviews View All

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search