Home / Knowledge / News / Apparel/Garments / New athletic apparel deal between Harlem & Russell
New athletic apparel deal between Harlem & Russell
23
Oct '10
When the world-famous Harlem Globetrotters tip-off their 85th consecutive year of touring the world, they will be wearing some of the latest innovations in athletic gear, as the team has inked an agreement with Russell Athletic.

The three-year deal–which runs through 2013–makes Russell Athletic the official uniform, practice gear and travel gear provider for the world's most famous basketball team and leading family entertainment show. Under the agreement, Brooks will be the Globetrotters' official supplier of casual footwear, and Bike is the team's official provider of athletic training supplies.

“Russell Athletic has been a trendsetter in athletic gear for over a century,” said Peter LaPointe, Globetrotters senior vice president, partnership & marketing. “Its innovations in athletic apparel make it an ideal clothing partner for a team that travels to more than 200 cities in North America each year.”

Russell Athletic is the sixth major sponsor to partner with the Globetrotters for their 2011 world tour, following the recent announcement of a three-year, seven-figure travel partnership with Greyhound Lines. The all-star rookie lineup joins a well-established veteran team of sponsors that includes Howard Johnson Hotels, America's Best Contacts & Eyeglasses and Spalding–each of which renewed their partnerships with the iconic team–and long-time partner Campbell Soup Company, currently in the midst of a three-year renewal with the Globetrotters.

The Original Harlem Globetrotters will celebrate their 85th consecutive year in 2011, continuing a world famous tradition of ball handling wizardry, basketball artistry and one-of-a-kind family entertainment that continues to thrill fans of all ages. The Globetrotters have showcased their iconic talents in 120 countries and territories on six continents for hundreds of millions of fans, breaking down cultural and societal barriers while often providing fans with their first-ever basketball experience, earning induction into the Naismith Memorial Basketball Hall of Fame.

Harlem Globetrotters


Must ReadView All

Textiles | On 26th Jun 2017

US initiates probe into PSF imported from 5 nations

The department of commerce of the US has initiated investigations for ...

Textiles | On 26th Jun 2017

USTR announces AGOA review for Rwanda, Tanzania & Uganda

The office of the US trade representative (USTR) has announced the...

Textiles | On 26th Jun 2017

Braskem invests in polypropylene production facility in US

The Board of Directors of Braskem, one of the largest producer of...

Interviews View All

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search