Home / Knowledge / News / Apparel/Garments / New athletic apparel deal between Harlem & Russell
New athletic apparel deal between Harlem & Russell
23
Oct '10
When the world-famous Harlem Globetrotters tip-off their 85th consecutive year of touring the world, they will be wearing some of the latest innovations in athletic gear, as the team has inked an agreement with Russell Athletic.

The three-year deal–which runs through 2013–makes Russell Athletic the official uniform, practice gear and travel gear provider for the world's most famous basketball team and leading family entertainment show. Under the agreement, Brooks will be the Globetrotters' official supplier of casual footwear, and Bike is the team's official provider of athletic training supplies.

“Russell Athletic has been a trendsetter in athletic gear for over a century,” said Peter LaPointe, Globetrotters senior vice president, partnership & marketing. “Its innovations in athletic apparel make it an ideal clothing partner for a team that travels to more than 200 cities in North America each year.”

Russell Athletic is the sixth major sponsor to partner with the Globetrotters for their 2011 world tour, following the recent announcement of a three-year, seven-figure travel partnership with Greyhound Lines. The all-star rookie lineup joins a well-established veteran team of sponsors that includes Howard Johnson Hotels, America's Best Contacts & Eyeglasses and Spalding–each of which renewed their partnerships with the iconic team–and long-time partner Campbell Soup Company, currently in the midst of a three-year renewal with the Globetrotters.

The Original Harlem Globetrotters will celebrate their 85th consecutive year in 2011, continuing a world famous tradition of ball handling wizardry, basketball artistry and one-of-a-kind family entertainment that continues to thrill fans of all ages. The Globetrotters have showcased their iconic talents in 120 countries and territories on six continents for hundreds of millions of fans, breaking down cultural and societal barriers while often providing fans with their first-ever basketball experience, earning induction into the Naismith Memorial Basketball Hall of Fame.

Harlem Globetrotters

Must ReadView All

Textiles | On 27th Apr 2017

Maharashtra govt working on second textiles policy

The textiles department of the government of Maharashtra is working...

Apparel/Garments | On 27th Apr 2017

EC takes action to make garment sector more sustainable

The European Commission (EC) has presented a set of focused actions...

Textiles | On 27th Apr 2017

Seven new organisations join ZDHC Programme

The Zero Discharge of Hazardous Chemicals (ZDHC) Programme from...

Interviews View All

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X