Home / Knowledge / News / Apparel/Garments / New athletic apparel deal between Harlem & Russell
New athletic apparel deal between Harlem & Russell
23
Oct '10
When the world-famous Harlem Globetrotters tip-off their 85th consecutive year of touring the world, they will be wearing some of the latest innovations in athletic gear, as the team has inked an agreement with Russell Athletic.

The three-year deal–which runs through 2013–makes Russell Athletic the official uniform, practice gear and travel gear provider for the world's most famous basketball team and leading family entertainment show. Under the agreement, Brooks will be the Globetrotters' official supplier of casual footwear, and Bike is the team's official provider of athletic training supplies.

“Russell Athletic has been a trendsetter in athletic gear for over a century,” said Peter LaPointe, Globetrotters senior vice president, partnership & marketing. “Its innovations in athletic apparel make it an ideal clothing partner for a team that travels to more than 200 cities in North America each year.”

Russell Athletic is the sixth major sponsor to partner with the Globetrotters for their 2011 world tour, following the recent announcement of a three-year, seven-figure travel partnership with Greyhound Lines. The all-star rookie lineup joins a well-established veteran team of sponsors that includes Howard Johnson Hotels, America's Best Contacts & Eyeglasses and Spalding–each of which renewed their partnerships with the iconic team–and long-time partner Campbell Soup Company, currently in the midst of a three-year renewal with the Globetrotters.

The Original Harlem Globetrotters will celebrate their 85th consecutive year in 2011, continuing a world famous tradition of ball handling wizardry, basketball artistry and one-of-a-kind family entertainment that continues to thrill fans of all ages. The Globetrotters have showcased their iconic talents in 120 countries and territories on six continents for hundreds of millions of fans, breaking down cultural and societal barriers while often providing fans with their first-ever basketball experience, earning induction into the Naismith Memorial Basketball Hall of Fame.

Harlem Globetrotters


Must ReadView All

Indian govt approves special package for leather, footwear

Textiles | On 16th Dec 2017

Indian govt approves special package for leather, footwear

The Union Cabinet chaired by PM Narendra Modi has approved a special...

EU parliament resolution calls for Cambodia sanctions

Apparel/Garments | On 16th Dec 2017

EU parliament resolution calls for Cambodia sanctions

Following the ongoing crackdown in Cambodia on the opposition and...

Affordable prices to be hit if US pulls out of NAFTA: NRF

Apparel/Garments | On 16th Dec 2017

Affordable prices to be hit if US pulls out of NAFTA: NRF

US retailers’ ability to offer consumers quality products at...

Interviews View All

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.1%
No
13.8%
Skip
18.1%

Total Votes: 94

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.8%
No
29.8%
Skip
7.4%

Total Votes: 94

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
9.6%
Skip
3.2%

Total Votes: 94

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.9%
No
8.5%
Skip
9.6%

Total Votes: 94


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search