Coquette supports the future of Penthouse Lingerie
26 Oct '10
1 min read
Coquette International and Penthouse Magazine's five year licensing agreement will expire at the end of November 2010. Together, both companies collaborated to create some of the most playful and unique lingerie in the industry with their Penthouse Lingerie line.
“Although Coquette's partnership with Penthouse has come to an end, we cannot say enough good things about working with them,” states Coquette's Vice President of Sales and Marketing, Marcus Horea. “We have been so privileged to have a great relationship with Penthouse and we enjoyed our partnership, but Coquette has decided to focus our attention on our core brand. The Coquette label is taking an exciting new direction for 2011 which includes our new branding and packaging,” adds Horea.
Although the license between both companies expires this year, Coquette continues to promote the Penthouse label and is currently working with the website to promote the sales of the current line.
“I have great confidence that the Penthouse Lingerie label will do great things in the future and I will be happy to assist the potential new lingerie licensee with any thoughts or suggestions,” says Horea.