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New fashion design focus well received at Interstoff
Oct '10
Interstoff Asia Essential successfully closed yet another season on 8 October 2010 at the Hong Kong Convention and Exhibition Centre. Featuring 248 suppliers who presented their range of fashion, functional and eco fabrics as well as textile related accessories to 6,860 buyers from 46 countries and regions, the show also coincided with the 26th IAF World Apparel Convention. Exhibitors and visitors alike praised the overall improved layout of the fair as well as the strong focus on design all while being able to conduct serious business on-site.

Mr Detlef Braun, Member of the Board of Management for Messe Frankfurt GmbH reflected on the company's strength in the textile industry during the 26th IAF international fashion designer awards and fashion show held on 6 October 2010 at the fair.“Messe Frankfurt has one of the largest portfolios of textile trade fairs in the world. In fact, it's no coincidence that this fashion show overlaps with Interstoff Asia Essential, which has, over the last two decades, become Asia's most well-known fashion, functional and eco apparel fabrics trade fair, bringing together some of the industry's leading trend forecasters, fashion designers, garment manufacturers, decision makers as well as fabrics suppliers.”

In addition to sponsoring international designers, local design students attending Caritas Bianchi College of Career partnered with exhibitors to reflect the coming Autumn/Winter 2011-12 trends.“The fashion shows were even better than the last edition. The clothing lines were very creative and we truly benefited from this extra promotion,” expressed Mr Daniel Wu, representative for DJIC Ltd, a Taiwan pavilion exhibitor.

Another major crowd-pleaser was the fashion show organised by Hong Kong registered charity, Green2Greener that featured both ready-to-wear and eco couture made by some 30 Asian designers. Founder, Ms Christina Dean was pleased to cooperate with Messe Frankfurt. "On the one hand, our EcoChic fashion shows provide a glam insight into the advances in eco-fashion whilst on the other hand; the fair provides the more technical educational aspect about eco-textiles.”

GOTS became an “Eco Partner” of Interstoff Asia for the first time this year and they showed their new film during the fair. Several other eco certification bodies that exhibited this year include bluesign ag, Control Union and Ecocert. Mr Sebastian Baumgartner, Communications for bluesign technologies ag stated, “To be in the heart of the textile manufacturing centre in Hong Kong is a great opportunity for us to share information and exchange knowledge so that we can educate manufacturers and retailers on the importance of having a more responsible attitude towards the environment.” He continued, “the special eco fashion design and trend features are certainly a good way to encourage an environmentally-friendly attitude.”

This season, Ms Ornella Bignami of Elementi Moda, Milan presented the Interstoff Directions Trend Committee's colour, fabric and texture forecasts for Autumn/Winter 2011 - 2012 in a practical yet vibrant display of exhibitor fabric samples that were then further categorised into: “From Eco to Fashion" and "From Function to Fashion” trends.

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