Home / Knowledge / News / Apparel/Garments / Zazzle & Levi's collaborate for New York City Event
Zazzle & Levi's collaborate for New York City Event
01
Nov '10
Zazzle, the world's leading platform for quality custom products, announced a new collaboration with iconic American company Levi Strauss & Co. The collaboration will initially center on Zazzle's participation in the community-based Levi's Photo Workshop in New York City, taking place October 8 through December 18, 2010.

Zazzle is supporting the Levi's brand with onsite customization technology, helping local New York City artists, photographers, and enthusiasts manifest their ideas instantly, as both apparel and fine art paper prints at the Levi's Workshop.

The Levi's Photo Workshop is the company's second community-based venue for collaboration and creative production. The facilities at the New York Workshop feature a professional-grade photography studio and vintage camera rental. From master classes to exhibitions, screenings, panels, and special events, the Levi's brand has invited leaders from a variety of cultural fields, non-profit organizations, artists, and the general public to share these valuable resources.

Zazzle, online home to more than 30 billion unique consumer-designed products, is an innovative platform for all artists, brands, and creative product designers to express their creativity. During the event, Zazzle will enable professional photographers -- as well as consumers who happen to be in the neighborhood -- to use the Zazzle platform to print unique t-shirts and create fine art prints "on the fly." Additionally, Zazzle will have a mobile storefront at the Levi's Workshop with a variety of Zazzle products offered for sale, with all proceeds donated to charities.

"Zazzle is proud to help facilitate the Levi's brand's vision of offering creative resources to the arts community, and looks forward to the opportunity to collaborate with photography juggernauts Hamburger Eyes and Naomi Harris through our support of the Levi's Photo Workshop in New York City," said Andy Howell, Zazzle brand director and founder of Artsprojekt, a division of Zazzle.

"The Levi's brand has created incredibly relevant and eclectic programs for the Workshop, and following the success of their San Francisco Print Workshop, we anticipate an exciting and action-packed couple of months."

Howell continued, "Through Zazzle's participation in the Levi's Photo Workshop, artists and fans will be able to experience firsthand how Zazzle technology helps pinnacle brands create true immediacy in today's marketplace through co-creation. Photographers can shoot around Brooklyn, Manhattan, or even in Levi's state-of-the-art studios. Then, using Zazzle technology, they can create prints and other products right in the Levi's Photo Workshop. I invite all our Artsprojekt and Zazzle artists and photographers to come out and experience the Levi's Photo Workshop firsthand."

"The Levi's Workshops are all about providing people with tools to collaborate and create. The physical venue, the knowledgeable staff, the community of likeminded pioneers, and of course the actual equipment and services are all offered as part of our ongoing effort to encourage people to come in and get their hands dirty," said Joshua Katz, head of Collaborations, Partnerships & Creative Concepts for the Levi's brand.

"The integration of Zazzle into the Levi's Photo Workshop in New York has helped us introduce an incredible set of resources for our collaborators and visitors. With the Zazzle printing technology, as well as the print-on-demand store powered by Zazzle on workshops.levi.com, people are empowered to make beautiful images a part of their life."

Zazzle


Must ReadView All

Pakistani textile associations want uniform energy pricing

Textiles | On 21st Feb 2018

Pakistani textile associations want uniform energy pricing

Pakistan’s textile industry association representatives have...

Japan’s JICA promoting energy-saving devices in Bangladesh

Apparel/Garments | On 21st Feb 2018

Japan’s JICA promoting energy-saving devices in Bangladesh

The Japan International Cooperation Agency (JICA) is promoting use of ...

Courtesy: Indorama Ventures

Textiles | On 21st Feb 2018

IVL 2017 revenue up 17% y-o-y to $8,438 million

Indorama Ventures Public Company Limited (IVL) has reported revenue...

Interviews View All

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search