Zazzle & Levi's collaborate for New York City Event
Zazzle, the world's leading platform for quality custom products, announced a new collaboration with iconic American company Levi Strauss & Co. The collaboration will initially center on Zazzle's participation in the community-based Levi's Photo Workshop in New York City, taking place October 8 through December 18, 2010.
Zazzle is supporting the Levi's brand with onsite customization technology, helping local New York City artists, photographers, and enthusiasts manifest their ideas instantly, as both apparel and fine art paper prints at the Levi's Workshop.
The Levi's Photo Workshop is the company's second community-based venue for collaboration and creative production. The facilities at the New York Workshop feature a professional-grade photography studio and vintage camera rental. From master classes to exhibitions, screenings, panels, and special events, the Levi's brand has invited leaders from a variety of cultural fields, non-profit organizations, artists, and the general public to share these valuable resources.
Zazzle, online home to more than 30 billion unique consumer-designed products, is an innovative platform for all artists, brands, and creative product designers to express their creativity. During the event, Zazzle will enable professional photographers -- as well as consumers who happen to be in the neighborhood -- to use the Zazzle platform to print unique t-shirts and create fine art prints "on the fly." Additionally, Zazzle will have a mobile storefront at the Levi's Workshop with a variety of Zazzle products offered for sale, with all proceeds donated to charities.
"Zazzle is proud to help facilitate the Levi's brand's vision of offering creative resources to the arts community, and looks forward to the opportunity to collaborate with photography juggernauts Hamburger Eyes and Naomi Harris through our support of the Levi's Photo Workshop in New York City," said Andy Howell, Zazzle brand director and founder of Artsprojekt, a division of Zazzle.
"The Levi's brand has created incredibly relevant and eclectic programs for the Workshop, and following the success of their San Francisco Print Workshop, we anticipate an exciting and action-packed couple of months."
Howell continued, "Through Zazzle's participation in the Levi's Photo Workshop, artists and fans will be able to experience firsthand how Zazzle technology helps pinnacle brands create true immediacy in today's marketplace through co-creation. Photographers can shoot around Brooklyn, Manhattan, or even in Levi's state-of-the-art studios. Then, using Zazzle technology, they can create prints and other products right in the Levi's Photo Workshop. I invite all our Artsprojekt and Zazzle artists and photographers to come out and experience the Levi's Photo Workshop firsthand."
"The Levi's Workshops are all about providing people with tools to collaborate and create. The physical venue, the knowledgeable staff, the community of likeminded pioneers, and of course the actual equipment and services are all offered as part of our ongoing effort to encourage people to come in and get their hands dirty," said Joshua Katz, head of Collaborations, Partnerships & Creative Concepts for the Levi's brand.
"The integration of Zazzle into the Levi's Photo Workshop in New York has helped us introduce an incredible set of resources for our collaborators and visitors. With the Zazzle printing technology, as well as the print-on-demand store powered by Zazzle on workshops.levi.com, people are empowered to make beautiful images a part of their life."