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Iconic Oxford Circus leads Nike's national retail strategy

09 Nov '10
3 min read

The exclusive new Nike Running Store in Covent Garden brings the unique services available at Niketown London including gait analysis and expert advice to provide a more customized experience in the heart of one of London's busiest shopping districts. With weekly Run Clubs enabling runners of all levels to take to the streets of London, it is quickly establishing itself as home to runners across the city. Building on this store's success, Nike plans to open another running-specific store in Cardiff on 17th November.

The new football-only store is set to open in Manchester in mid-November, bringing exciting services including NIKEiD, football boot embroidery and customised kit building facilities. Also a first, the store will offer consumers access to the latest football product and technology from both Nike and Umbro under one roof.

NIKE Inc

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