Interfilière: the trade fair unlike no other

09 Nov '10

5 min read

The outcome 2010 has been positive for both Interfilière events: in January with the Salon International de la Lingerie and in September with Mode City. Once again, Interfilière has strengthened its position as the world's leading trade fair for the lingerie and beachwear markets.

In January 2010, 74% of visitors were decision-making buyers, and 72% of exhibitors and 63% of visitors came from abroad.

With a dual focus on innovation and creative flair, the January 2011 fair will attract maximum numbers of leading exhibitors and buyers (150 exhibitors and more than 11,000 visitors are expected).

Known and recognised around the world, Interfilière brings together a creative, up market product offer: it is a strong, unique and unmissable trade fair for lingerie, loungewear and beachwear, but also for the ready-to-wear and Haute Couture sectors; it is a source of inspiration for all sectors of the fashion industry.

Creative flair: a visionary and avant-garde fair!
Interfilière is the trade fair that gives birth to new trends and stimulates inspiration.

The presence of new exhibitors at each event is a guarantee of exciting discoveries for buyers. In addition, since the creative flair of established leading exhibitors knows no bounds, Interfilière caters wholly to innovation: new fabrics and new ways to wear, leading to the creation of new markets such as loungerie and shapewear.

Creating the keys to success means monitoring developments in upcoming markets.

Meetings: creating opportunities with “Meet Lingerie”
Thanks to our interactive online interface whereby exhibitors and buyers can contact each other, business meetings are still very much at the heart of the event with more than 300 meetings organised in September 2010!

Preparing and planning your visit by organising meetings in advance is now possible. Simplified procedures for visitors have been introduced to "Meet Lingerie", making it more flexible, userfriendly and efficient: the best possible guarantee of profitability for exhibitors and buyers.

A new look for a new dynamic!
Creating the keys to success also means providing the best possible conditions to support the work of all those involved. In 2011, Interfilière will treat itself to a makeover with a new exhibition space design consisting of new, fully equipped, more contemporary booths with lower partitions for a more open feel, creating a trade fair atmosphere that is sophisticated, up market and welcoming.

Innovation: from idea to product
All innovations are presented and pre-tested at Interfilière by exhibitors who know that they will be meeting with the most demanding professionals who are the best-equipped people to judge their products.

For the last few trade fairs, innovation has been focused on the environment and sustainable development and these factors are gaining ground in collections. Some exhibitors have made them their key concern and Interfilière fully supports them in this approach. The partnership initiated in September with the Federation will be renewed, with labels for eco-friendly fabrics in the General Forum.

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