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American Eagle to unveil flagship store in Manhattan's Soho
09
Nov '10
American Eagle Outfitters, Inc. announced the opening of its second flagship store in Manhattan. The new Soho store at 599 Broadway and Houston will open Tuesday, November 9. The heart of Manhattan's Soho shopping mecca provides an ideal backdrop for the American Eagle Outfitters and aerie brands' effortlessly stylish looks.

“Soho is a shopping destination for New Yorkers and visitors alike,” said Jim O'Donnell, chief executive officer, American Eagle Outfitters, Inc. “The latest American Eagle Outfitters flagship is designed to deliver an unparalleled shopping experience to these discerning customers in a way that's quintessentially AE.”

A street-level accessories destination shop, along with women's apparel, will welcome visitors and highlight the brand's extensive collection, including scarves, jewelry, sunglasses, hats and shoes, among other seasonal essentials. New York exclusive merchandise, including NYC graphic tees, faux fur and silk pieces will also be among the ground-floor offerings. The flagship's upper level will feature men's apparel, including a denim room, where hundreds of styles, sizes and washes will be on display. Additionally, the top floor will house an underwear shop for men.

aerie, the company's intimates and apparel brand, will offer a beautiful boutique environment devoted to its essentials collection for girls. The aerie space, located on the lower level, will carry a full line of bras, including such popular styles as the “Ella Push Up” and “Juliette Balconette,” as well as a wide selection of boyshorts, boybriefs, tangas, thongs and bikini underwear. Also featured on the aerie floor will be cozy apparel, including homespun knits, tees, denim and outerwear.

The store's design features an eclectic combination of textures, colors and materials that capture Soho's industrial-chic, minimalistic design aesthetic, as well as the artistic vibe. An open ceiling structure with exposed mechanical systems and ductwork is maintained throughout, with polished concrete floors on the second level. An existing skylight was incorporated on the first floor and special glass and steel case work takes advantage of natural light. Unobstructed views allow a visual connection between the store experience and the activity on the street. Eco-friendly display screens situated through the store add an element of technology.

As the brand's second flagship in Manhattan, American Eagle Outfitters Soho strives to provide customers with the AE experience of fun, functional and carefree shopping. A unique extension of the brand's palpable city presence, this store location will undoubtedly be an impactful presence in Soho's retail-rich streets.

American Eagle Outfitters Inc

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