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adidas unveils Women's TechFit for spring/summer
11
Nov '10
adidas exclusively unveiled the new spring/summer 2011 Women's TechFit collection at the spectacular Stadtbad Oderberger in Berlin. This very feminine TechFit apparel was developed in collaboration with the Staatsballett Berlin, which features the most recent adidas ambassador Alessandra Pasquali, together with some of the many ballerinas from this international ballet company.

This innovative Women's TechFit collection, developed to fulfil the special athletic needs of women, features great comfort and specific female body support thanks to the Lift and Hug concept, alongside TechFit technology compression benefits such as maximizing body energy during workouts to make the sessions last longer. Available material includes stills.

The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands: adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 42,000 employees and generated sales of € 10.4 billion in 2009.

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