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Wildchild to distribute Other Duck collection
12 Nov '10
2 min read
Streetwear company Wildchild Nation LLC announces a new partnership with urban clothing brand: The Other Duck. Wildchild Nation will provide online distribution for a selection of The Other Duck's collection of garments and products as part of Threader, the first online urban clothing marketplace for the dance and entertainment industries.
Designer and founder Cheryl Koo said, "With my experience in both the fashion and hip hop dance industries, it is important for The Other Duck to work with a company that understands both. Threader's positioning as the premier online distribution outlet for hip hop dance fashion fits perfectly with our business goals."
Threader manager, Marc David, commented, "So much of dance, specifically hip hop dance, focuses on creative expression. Fashion is a natural next step for many dancers and choreographers, but not many of them are successful in launching lines that effectively communicate dance's individualism. The Other Duck has succeeded where many others have failed."
Threader streetwear leverages the recognition of the brands on its site to help spread the word and grow. As each of the brands communicate with their audience and promote their own initiatives and merchandise, they drive visitors to Threader where they can shop for all their favorite brands in one place.
Designer and founder Cheryl Koo said, "With my experience in both the fashion and hip hop dance industries, it is important for The Other Duck to work with a company that understands both. Threader's positioning as the premier online distribution outlet for hip hop dance fashion fits perfectly with our business goals."
Threader manager, Marc David, commented, "So much of dance, specifically hip hop dance, focuses on creative expression. Fashion is a natural next step for many dancers and choreographers, but not many of them are successful in launching lines that effectively communicate dance's individualism. The Other Duck has succeeded where many others have failed."
Threader streetwear leverages the recognition of the brands on its site to help spread the word and grow. As each of the brands communicate with their audience and promote their own initiatives and merchandise, they drive visitors to Threader where they can shop for all their favorite brands in one place.
Wildchild Nation LLC
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