Home / Knowledge / News / Apparel/Garments / La Decollette makes wrinkles disappear
La Decollette makes wrinkles disappear
16
Nov '10
French scientists have recently proven that the Dutch anti-wrinkle bra La Decollette really works. After testing the bra on several women, the Paris research institute CERCO (Centre d'Etudes et de Recherches Cosmetologique) has established that cleavage wrinkles disappear after 24 hours and their skin is smooth again after two weeks.

Dutch designer Rachel de Boer is happy but not surprised with these results. Her invention drew a lot of attention in Europe last year, when media and women tested La Decollette and came to the same conclusion.

Her anti-wrinkle bra is a nightbra with no cups that keeps the breasts into place during the night, like a normal bra does during daytime. Women who sleep on their sides discover vertical wrinkles at their cleavage when they wake up, caused by breasts being pressed against each other while sleeping. These wrinkles get worse and finally don't disappear at all. La Decollette prevents this wrinkling and makes existing wrinkles disappear.

Recently De Boer added a special developed cream which intensifies the effect. This Creme de la Decollette has been developed with help of skin therapists, dermatologists and pharmacists and contains several active ingredients, which improve the elasticity and the resilience of the skin.

She came across CERCO by accident during an exhibition in France. A plastic surgeon, intrigued by the bra, asked CERCO to start a research. This study was conducted by dermatologist Virginie Couturaud, director of dermatology of CERCO in Paris. In her lab candidates between 40 and 60 years old were tested by Profilometrie after wearing the bra. With this three-dimensional technique lasers and cameras observe and measure the skin. The results showed that the skin of all women was smoothened and restructured again after one night. The same result was seen after two weeks. When not wearing the bra, the cleavage stayed wrinkled.

De Boer wants to present these results in Europe. "For many people, this research can be an extra reason to take La Decollette seriously," she states.

La Decollette


Must ReadView All

Courtesy: Stone Island

Apparel/Garments | On 25th Jun 2018

Stone Island has mastered ingredient branding: Braind

Italian high-end men's apparel brand Stone Island tops the list of...

Courtesy: Tecnorama

Textiles | On 25th Jun 2018

'Tecnorama automatic dyeing system offers efficiency'

Italy based Tecnorama’s fully-automatic machinery for dispensing...

Courtesy: Lenzing

Textiles | On 25th Jun 2018

Lenzing launches Veocel nonwoven speciality brand

Leading fibre company, the Lenzing Group has unveiled Veocel, the new ...

Interviews View All

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search