Home / Knowledge / News / Apparel/Garments / Development of Californian Sideout brand
Development of Californian Sideout brand
24
Nov '10
Cherokee Inc, a global brand management company, announced that it has entered into an exclusive license agreement for its SIDEOUT brand with Tiendas Soriana S.A. de C.V. The multi-year agreement covers a wide range of categories including men's, women's and children's clothing, footwear and accessories. Founded in 1968, the company is Mexico's second-largest retailer, with approximately 465 hypermarkets in more than 135 Mexican cities.

Jose Manuel Sanchez, Commercial Director, Soriana said, "Sideout is an authentic California lifestyle brand and we are pleased to partner with The Cherokee Group and develop Sideout throughout Mexico. This is a significant step for our merchandising teams and we are confident we will add significant growth and profit to our apparel and non-foods business. We look forward to working closely with the Cherokee team and sharing much success together."

Martha Corzo Martell, Cherokee's Senior Regional Director, who recently joined the Company in order to further expand its retail partnerships in the Southern Hemisphere, said, "Soriana is one of the premier retailers in Mexico. We are excited to partner with them and on behalf of our team, we look forward to working closely with Soriana to launch and grow the Sideout brand."

Cherokee Inc, is a global marketer and manager of a portfolio of LIFESTYLE BRANDS it owns and represents in multiple consumer product categories and sectors around the world.

Cherokee Inc

Must ReadView All

Courtesy: UPM Raflatac

Apparel/Garments | On 17th Jan 2017

New residue free textile label adhesive from UPM Raflatac

Producer of self adhesive label materials UPM Raflatac, has...

Courtesy: Authentic Brands Group

Apparel/Garments | On 17th Jan 2017

Teen retailer Aéropostale reopens 500 stores in US

Teen apparel retailer Aéropostale has reopened 500 stores in the US,...

Courtesy: Centric Software

Information Technology | On 17th Jan 2017

Centric releases version 6.0 of PLM solution

Centric Software, the leading PLM solution for fashion, retail,...

Interviews View All

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search