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Development of Californian Sideout brand
Nov '10
Cherokee Inc, a global brand management company, announced that it has entered into an exclusive license agreement for its SIDEOUT brand with Tiendas Soriana S.A. de C.V. The multi-year agreement covers a wide range of categories including men's, women's and children's clothing, footwear and accessories. Founded in 1968, the company is Mexico's second-largest retailer, with approximately 465 hypermarkets in more than 135 Mexican cities.

Jose Manuel Sanchez, Commercial Director, Soriana said, "Sideout is an authentic California lifestyle brand and we are pleased to partner with The Cherokee Group and develop Sideout throughout Mexico. This is a significant step for our merchandising teams and we are confident we will add significant growth and profit to our apparel and non-foods business. We look forward to working closely with the Cherokee team and sharing much success together."

Martha Corzo Martell, Cherokee's Senior Regional Director, who recently joined the Company in order to further expand its retail partnerships in the Southern Hemisphere, said, "Soriana is one of the premier retailers in Mexico. We are excited to partner with them and on behalf of our team, we look forward to working closely with Soriana to launch and grow the Sideout brand."

Cherokee Inc, is a global marketer and manager of a portfolio of LIFESTYLE BRANDS it owns and represents in multiple consumer product categories and sectors around the world.

Cherokee Inc

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