Home / Knowledge / News / Apparel/Garments / Vietnamese garments gain ground globally, lose locally
Vietnamese garments gain ground globally, lose locally
26
Nov '10
Vietnam has surpassed India to position itself as second largest supplier of garments and textiles to US, but still it has to do a lot more for its local market.

Though garment and textile businesses of Vietnam paid a greater interest to the domestic market, they did not succeed in their goal, as the local customers are seeking original “Made in Vietnam” goods having superior designs and variations in fashion.

Vietnamese businesses either completely overlook or pay little attention to product designs. Although older people, especially those above 50 years of age love to shop, but young consumers remain to be the core focus of most of the businesses. For this reason, a majority of the customers are now adapting to Chinese goods and more so because usually they face difficulties in finding appropriate ready-to-wear clothes amongst the local garments, and it costs much to get tailor-made ones.

Also, the businesses export superior products to other countries, and retain the inferior ones for sale in domestic market.

Vietnam with 86 million inhabitants can be looked upon as a big market which is drawing increasing number of foreign businesses. Thus, the country instead of losing on the domestic front should rather prioritize the domestic consumers.

Enhanced efforts need to be put in for developing networks for distribution and for evolving popular trademarks for customers. The country needs to make fresh investments for human resource training, refurbishing technologies, evolving trademarks and for building up a professional distribution network delegated with the responsibility of distributing the domestic products to rural areas throughout the country.

Fibre2fashion News Desk-India


Must ReadView All

Courtesy: Stone Island

Apparel/Garments | On 25th Jun 2018

Stone Island has mastered ingredient branding: Braind

Italian high-end men's apparel brand Stone Island tops the list of...

Courtesy: Tecnorama

Textiles | On 25th Jun 2018

'Tecnorama automatic dyeing system offers efficiency'

Italy based Tecnorama’s fully-automatic machinery for dispensing...

Courtesy: Lenzing

Textiles | On 25th Jun 2018

Lenzing launches Veocel nonwoven speciality brand

Leading fibre company, the Lenzing Group has unveiled Veocel, the new ...

Interviews View All

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search