Home / Knowledge / News / Apparel/Garments / Arvind to launch premium women & youth wear brands
Arvind to launch premium women & youth wear brands
29
Nov '10
Arvind Brands, an Indian retailer plans to introduce US and Europe's premium women and youth wear brands in India in mid of 2011. Besides, it also intends to introduce 'US Polo Kids' in India in February next year.

The company does not have a strong hold on the women's western wear segment and means to change the scenario by launching premium women's wear brand in Indian markets. However, currently the firm has made its presence felt in this field, although in a small way, with its premium wear brand 'Arrow'.

After its not very successful venture in 2005, whereby it was required to withdraw itself from the market, Arrow once again ventured into women's wear section in 2009. Presently, women's wear contributes just five percent of Arrow's overall turnover of Rs 2.8 billion.

Right now, the women's western wear market in India houses brands like Scullers, Allen Solly and Van Heusen, which all emerged as extensions of men's wear.

Arvind Brands which aims to make it known as an apparel retailer for entire family is now even considering the kids and youth wear, strictly.

Today, denim brands greatly drive the youth fashion in India, but there are some particular denim brands which rule the international market. As such Arvind, intending to come out of the image of a men's apparel firm and establish itself as a complete apparel retailer for entire family, plans to launch US Polo Kids in Indian market in February next year.

The company is eyeing a growth of 50 percent in its sales for current financial year to Rs 8.5 billion.

Fibre2fashion News Desk-India


Must ReadView All

Ethiopia’s Kombolcha Industrial Park attracts foreign firms

Apparel/Garments | On 15th Dec 2017

Ethiopia’s Kombolcha Industrial Park attracts foreign firms

Strategic location, modern factory facilities and proximity to the...

Courtesy: 2XU

Apparel/Garments | On 15th Dec 2017

L Catterton Asia announces JV of GXG and 2XU

L Catterton Asia, the Asian unit of the largest and most global...

15 trade associations urge nations to safeguard WTO system

Apparel/Garments | On 15th Dec 2017

15 trade associations urge nations to safeguard WTO system

Fifteen trade and industry associations from across the world have...

Interviews View All

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search