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Get sexy, sassy look in Diamond Cut this party season!!
Nov '10
If you have always dreamed of getting that perfect figure but didn't know how to get it ….just head to the Lee Store!!

Lee Jeans has introduced 'Diamond Cut' Denims for Women, an innovation in denim that makes women looks slimmer with perfect bodies due to the scientific changes in cuts and stitches.

The new Diamond Cut dramatically lifts up the hip and brings slimming and lengthening effect to the legs giving you the perfect figure you've yearned for.

Available in different fits, the secret of the Diamond Cut lies in their 5 key characteristics:

• Higher Back yoke and clever back pocket placement result in smaller hips and adds feminity
• Reduced front pocket scoops create lengthening effect on the legs
• A greater feminine appearance also comes with a smaller coin pocket on the denims.
• Inseam moved forward to enhance a slimmer look to the leg
• No gapping on the waist band makes it feel its next to your skin
• Higher Yoke placement gives a lifted butt and

Lee is the signature of quality, innovation and durability. Following with the establishment of 'H.D. Lee Mercantile Company' by Henry David Lee in Kansas, United States, Lee becomes a legendary denim brand which continues making history by its product innovations, such as the world's first-ever zip fly jeans - 101Z in 1926, iconic 'Hair-on-hide' leather label and 'Lazy S' back pocket stitching. From the launch of the 1st Lee bib to the 13oz '101' cowboy jeans, Lee demonstrates the passion of innovation over 120 years, transforming from a practical-and-durable-workwear maker to a contemporary-and-trendy fashion giant.


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