Home / Knowledge / News / Apparel/Garments / Cricket Canada secures sponsorship deal with Reebok
Cricket Canada secures sponsorship deal with Reebok
02
Dec '10
Reebok and Cricket Canada are pleased to announce the signing of a multi-year agreement that will make Reebok the Official Apparel Supplier of Cricket Canada.

The agreement is inclusive of all Cricket Canada's teams including the 2011 Cricket World Cup bound Senior Men's team, Canada A Development Squad, Women's Program, Canada u19 & u15 Programs, and Cricket Canada's National Championships.

Reebok, a subsidiary of Adidas AG, has made major inroads into the marketability of cricket during the past decade and recently have signed agreements with Sri Lanka Cricket (SLC), Cricket South Africa (CSA), and Zimbabwe Cricket (ZC) ahead of the 2011 Cricket World Cup.

The relationship with Cricket Canada adds to a cricket portfolio that already includes IPL teams Chennai Super Kings, Kolkata Knight Riders, Kings XI Punjab, and Bangalore Royal Challengers, the International Cricket Council, as well as cricket Superstars Mahendra Singh Doni (IND), Mahela Jayawardena (SL) and Yuvraj Singh (IND).

Cricket Canada President Ranjit Saini spoke after signing the agreement in Toronto.

“The opportunity to partner with one of the largest brands in sport is an exciting step for Cricket Canada. We have secured a high quality product for our National teams for the next 3 years, and look forward to growing the relationship that we have now started.”

Saini continued. “Reebok's involvement with Cricket Canada marks the first global sports brand to enter the North American cricket market in this capacity, and we are pleased to be at the leading edge of this push.”

In addition to the provision of apparel for Canada's National teams and programs, the agreement will serve as a platform to better market Cricket Canada branded merchandise and apparel, through Reebok's considerable global distribution network, to a rapidly growing Canadian cricket fan and supporter base around the world.

Cricket Canada

Must ReadView All

Textiles | On 25th Mar 2017

GST to positively impact retail value chain: CBRE

The implementation of the Goods and Services Tax (GST) bill in India...

Textiles | On 25th Mar 2017

MEGlobal to build first ever US MEG plant

Monoethylene glycol (MEG) producer MEGlobal plans to construct a new...

Courtesy: Ulster Carpet

Textiles | On 25th Mar 2017

Ulster Carpets acquires Griffith Textile Machines

Northern Ireland based manufacturer of carpets, Ulster Carpets said...

Interviews View All

Hannah Lane
Redress

Encouragement from brands will motivate supply chains to become more...

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search