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View by MUNICH FABRIC START – successful event
Dec '10
Last week Munich saw a number of textile events “fire the starting pistol“ for the S/S 2012 fabric season. Some 150 collections were presented at various locations in a small, selective setting. These included the View by MUNICH FABRIC START at Prisco Haus as well as 1st View featuring the textile agencies Püttmann, Max Müller and Fashion Fabrics at the Goldberg Studios plus the agents Glas, Berner & Sohn, Tex-Research and ttg Textilagentur Thomas Geiger at their respective showrooms.

Despite the onset of winter the event proved a success for all organisers. “We were full on all three days,“ was the message from Berner & Sohn, who are among the founders of the 1st View event. Likewise, Wolfgang Klinder, CEO of View by MUNICH FABRIC START, that lasted for two days, was extremely pleased that exhibitors were able to work efficiently and succeed in meeting the right customers. Once again this early date proved “spot on“for special clientele, especially for those entering the market with early ranges delivered in November/December.

Commenting on this Thomas Püttmann of the agency of the same name, said: “We also focus on this early date in a very targeted manner contacting customers who work on such lines. At this point in time we deliberately show less cotton and linen placing an emphasis on new wools and wool blends with crepy and “informal” surfaces and also propose new colour themes to go with them.“ The ranges of this first, more comprehensive sampling are used by such companies as Windsor, Joop!, Basler, Cinque, Bogner and Puma. Exhibitors such as Mauro Dusnasco, Commercial Director at Ithitex, showing at View confirmed visitors' search for initial inspirations and new colours and was therefore extremely pleased: “This event is always good.“

The current fabrics for summer 2012 promise lightness and freshness. Super-fine yarn dyed cotton meets sporty military cottons – coated, stone-washed and also treated with sophisticated garment-dyeing effects. Naive taffeta checks toy with lively blue, pink and orange tones. Jerseys are trumps as featherweight doubled fabrics with varying densities. Prints feature new colour combinations such as sand tones with orange and intense blue catering to Paisleys, delicate watercolour flowers and tie-dye looks.

In general, weaving mills finally face the 2012 summer season with a more relaxed attitude. But the tight raw material situation puts a damper on any euphoria. Some prices for cotton, silk, linen and wool have risen sharply and have to be passed on – which means tough price negotiations are already on the horizon even at this early stage.

The next dates for early fabric sampling for Fall/Winter 2012/2013 are in June 2011.


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