Home / Knowledge / News / Apparel/Garments / New Era tightens grasp on world of football with CFL deal
New Era tightens grasp on world of football with CFL deal
10
Dec '10
New Era Cap Co Inc, the international headwear and apparel brand, is proud to announce that it has been named a headwear and apparel licensee for The Canadian Football League (CFL). The three (3) year deal will begin January 2011 and includes world wide distribution rights for the brands 59FIFTY and 39THIRTY headwear. In addition to New Era headwear, apparel including t-shirts and outerwear created by 5th & Ocean, the Miami-based apparel manufacturer, will be available.

"There are great things on the horizon for the CFL in terms of growth, and we're excited to be part of it," said Rick Baetz, managing director, New Era Canada. "We plan to deliver quality products that will connect with both existing and new CFL fans. This partnership truly reinforces our commitment to the game of football."

Best known for its signature 59FIFTY style, New Era will have the rights to manufacture headwear with all eight (8) CFL teams. Merchandise will be available at all CFL stadiums, New Era Flagship stores and select retailers around the world.

"We are extremely excited to add New Era to the CFL licensed family. The New Era brand has become synonymous with innovation and fashion and we look forward to the diversity that this brings to our emerging licensed business," commented Jim Neish, Vice President of IMG Sports Licensing, licensing agent for the CFL.

Last month, New Era announced it would be the official on-field cap for the National Football League (NFL) beginning in 2012, and in December 2010, hosted the Pinstripe Bowl, a college football game held at Yankee Stadium.

"The Canadian Football League has been welcoming an increasing number of young fans to its stadiums and telecasts," said Rob Assimakopoulos, Senior Vice-President, Marketing and Commercial Assets, for the CFL. "This agreement with New Era, a company well known for its reach into the urban youth market, provides them with another way to wear our teams' colours," he said.

New Era currently holds over 200 licenses including premier sports leagues, such as the National Basketball Association, the National Hockey League, and other international sports leagues, as well as with organizations like Disney, Marvel and Ali Enterprises.

New Era Cap Co Inc

Must ReadView All

Textiles | On 20th Feb 2017

UK textile & apparel exports up 7.05% in 2016: UKFT

The exports of apparel and textiles from the UK have increased by...

Textiles | On 20th Feb 2017

Himatsingka Seide incorporates subsidiary in Europe

Himatsingka Seide Ltd, one of the largest producers of home textiles...

Courtesy: Green Initiatives

Apparel/Garments | On 20th Feb 2017

Green Initiatives launches Re:Form to end textile waste

Green Initiatives, a non-government institution, has launched...

Interviews View All

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

C Kamatchisundaram
Voltas

ITME is an occasion not only to receive new leads but also to work on...

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search