Home / Knowledge / News / Apparel/Garments / Arrow launches a new line of 'Body-Tailored Suits'
Arrow launches a new line of 'Body-Tailored Suits'
13
Dec '10
Arrow has launched a new collection of Suits called “Body-Tailored Suits” to compliment the stature of the Indian Man. An analysis of the Indian population data in the current study shows that a mere 20% of the population matches the dimensions of an 'average figure'! So what happens to the rest 80% of the Indian males who do not confirm to the European fits, which most of the Indian apparel brands use to dress up Indian men?

Even for men, its not just about size, its about the shape as well. The shape is characterized in a person's torso by a little known factor called “Drop Value” which is the ratio between the shoulders and the waist. The more prosperous we get, the more it reflects as a bulge around the middle, throwing European system of Drop Value out of order.

Arrow has come out with a range of suits with the perfect blend of European style for Indian body and this can be proven with their newly instilled features that they have researched and imported in from across the world: Helsa Shoulder Pads from Germany to accentuate the broad shoulders, Laniere De Picardie chest canvas from France to shape the chest and bring out the proverbial V-Chest and Guterman Thread to hold it all together with enough flexibility.

Arrow

Must ReadView All

Apparel/Garments | On 18th Feb 2017

Bangladesh apparel sector has 95% local investors: BGMEA

Over 95 per cent of the total investors in the Bangladesh apparel...

Textiles | On 18th Feb 2017

Smriti Irani resolves cutting of carpets issue at ports

During a meeting held with stake holders of the carpet weaving...

Apparel/Garments | On 18th Feb 2017

Andhra Pradesh inks MoUs to set up 12 apparel units

At the recent CII Partnership Summit held in Hyderabad, memorandum of ...

Interviews View All

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search