Interviews
News Flash
Westin customers stay fit with New Balance
15 Dec '10
3 min read
The new fitness offering joins a host of wellness initiatives recently introduced by Westin Hotels & Resorts. In late 2009, the brand launched a sleep study and sleep hotline with the National Sleep Foundation aimed at helping travelers troubleshoot common sleep problems. In the fall of 2007, Westin partnered with SuperFoods Partners LLC to become the first hotel brand to create a SuperFoods-focused menu. In 2006, the brand introduced Breathe Westin and became the first in the industry to go smoke-free and offer guests a healthy, 100% smoke-free hotel experience.
This partnership is part of an ongoing effort by New Balance to forge innovative partnerships with active lifestyle and fashion brands that share a similar customer base, as evidenced by the company's recent collaborations with Heidi Klum on a global active wear collection and with J.Crew on a domestically-manufactured footwear collection.
This partnership is part of an ongoing effort by New Balance to forge innovative partnerships with active lifestyle and fashion brands that share a similar customer base, as evidenced by the company's recent collaborations with Heidi Klum on a global active wear collection and with J.Crew on a domestically-manufactured footwear collection.
New Balance
Popular News
Leave your Comments
Editor’s Pick
Folker Stachetzki
Brother Internationale Industriemaschinen GmbH
Esteemed Clients
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
