FOB breakthrough fabric mutes animals' sixth sense

15 Dec '10

4 min read

He turned his importing business model around and became an export company out of China. with FOB Direct NZ servicing New Zealand and Australian customers and FOB China managing customers in other parts of the world.

He has a staff of ten in China and seven in New Zealand.

He oversees all activity and this is made much simpler and interactive by the video conferencing “Life size” system in New Zealand and China that is constantly on and shows both offices at work so that each office can communicate visually and direct all through the day.

“This keeps our company meshed together as one rather than feeling we are 10,000 kms apart,” explained Warren Bird, “ it allows for daily discussions, meetings, visual product development, costings, staff interviews and greater supplier interaction creating immediate communication and speeding up response time.”

Further Background on Warren Bird
Warren Bird and his then company PSI were the first importers of ready made garments from Hong Kong and China in 1987 and had explosive growth for 15 years dominating the garment importing market.

Warren Bird was originally a NZ and Australian Windsurfing Champion and was instrumental in establishing windsurfers in New Zealand and also hang gliders. He and his brother formed Flight Sails making sails for both sports.

He and his brother opened a hang gliding factory in Salinas California and made and distributed hang gliders world wide. He returned to New Zealand in 1980.

Human Energy Concealment Systems - HECS