A new performance cycling brand launched

20 Dec '10

3 min read

From the heart of the Swiss Alps, Cervo Rosso charge into the Performance Cycling wear market with an impressive winter / spring collection.

Cervo Rosso's launch collection beautifully captures the bygone era of European cycling by combining the simplicity and elegance of classical road cycling wear with the most technically advanced fabrics and styling available. The end result being performance cycling wear at its very best.

Founder and CEO Carlyle Ware commented “This is a very exciting time for us and we are exceptionally proud of the collection we will launch with”. Referring to his motivation to enter such a competitive market, he adds, “at Cervo Rosso our passion is road cycling and respecting the heritage, values and future directions of the sport...every Cervo Rosso product is put into the hands of professional riders past and present, where performance and durability are tested to the limit. Our values respect the needs of discerning riders who want to perform at their best in absolute comfort from all of the elements”. “Looking great in a unique and individually recognisable design is an added bonus!”

At Cervo Rosso product development and input are provided by those who share an intimate passion for cycling and understand the individual statement cycling wear can make. Whether it's competitive racing or inner city commuting, style, passion and performance are reported values of their product range.

The online store has been launched and selected retailers have been established to support their market entry in Switzerland, Belgium and Australia.

The Cervo Rosso Collection
At Cervo Rosso we source the finest technical fabrics available no matter where they are found in the world. Additionally we manufacture in multiple locations worldwide including New Zealand, Italy and England. This is a deliberate choice to ensure we have the highest level possible of expertise and technical know how specific to the specification and material included in the final product.

Our obsession with quality ensures that all Cervo Rosso apparel meets the needs of our riders in performance, functionality and style. This dedication to ensuring our riders will always find the right Cervo Rosso cycling gear all year round brings new meaning to the phrase, 'there is no such thing as bad weather'!

All year round protection and performance
Our aim across the entire Cervo Rosso collection is to provide our riders with the perfect balance of performance and protection for all riders at all levels in all conditions. By choosing from the Cervo Rosso collection you will find an entire collection suitable for varying conditions.

Everyone of our Cervo's is sure to find a loving home once it arrives. We believe that cycling at all levels is about you and your bike. Cervo Rosso is your expression of the sport we all love. Cervo Rosso is an individual statement about you and your cycling passion. Remember... 'It's your ride'!

Cervo Rosso

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