Home / Knowledge / News / Apparel/Garments / Maintaining momentum with LYCRA SPORT fabric
Maintaining momentum with LYCRA SPORT fabric
23
Dec '10
INVISTA, one of the world's largest integrated producers of fibres and polymers, continues its global roll-out of the LYCRA SPORT fabric performance program by showcasing this innovative fabric brand in conjunction with its unique LYCRA T400 fibre offering at the ISPO trade show during 6th – 9th February 2011, Munich, Germany.

Following successful launches in the United States, Latin America and Asia, INVISTA has again chosen ISPO, the first European Sport trade show of 2011, to highlight the benefits of LYCRA SPORT fabric to a European audience and to reaffirm its commitment to introduce innovative technologies to brands, retailers and mills.

Simon Whitmarsh-Knight, Marketing Account Director at INVISTA for Activewear and Outdoor Apparel said: “We are very excited about continuing our launch journey with LYCRA SPORT fabric. Not only are we showcasing INVISTA's latest technology at ISPO this year but also celebrating the very best of our brand partnerships, such as with Canterbury of New Zealand. Visitors will be able to get a sneak peek of their impressive range of cutting-edge Mercury compression garments worn by players across the world and containing our LYCRA SPORT fabric.”

Chris Stephenson, Chief Executive Officer at Canterbury said: “We are delighted to introduce our cutting-edge Mercury Compression garments which showcase the high quality and toughness of Canterbury's technical products. The range, which will be made available to players from Canterbury sponsored teams for the 2011 Rugby World Cup next summer, is designed to be worn during training, competition and recovery and fully embraces LYCRA SPORT fabric performances. Working with INVISTA over the last year has ensured that our garments withstand the harsh conditions athletes face on the rugby field, allowing us to develop a competitively priced compression range that challenges our targeted competitors. We encourage you to come and have a sneak-peek at this new collection on the INVISTA stand at ISPO.”

Whitmarsh-Knight continued, “Since its unveiling in the second half of 2009, the interest and marketing momentum around LYCRA SPORT fabric is continuing to build and we are incredibly proud to share this innovation with the European markets. LYCRA SPORT fabric is available from all leading mills, and garments can now be found in-store, which puts us in an excellent position to reach out and speak directly to retailers, brands and ultimately our consumers.”

The LYCRA SPORT fabric has been specifically designed to meet performance and technology standards which are a result of years of R&D experience undertaken by INVISTA. LYCRA SPORT fabric must pass these minimum standards reassuring consumers that the garment delivers exceptional quality and performance as expected from the LYCRA fibre brand:

• LYCRA fibre content – ensuring the highest fibre quality
• Fabric weight – confirming the fabric's value
• Recovery power – giving the wearer more support
• Bi-directional elongation – allowing the wearer to excel in sport
• Fabric set and shrinkage – extending the life-span of the garment


Must ReadView All

Two slabs of GST will affect Bengaluru garment units: SIGA

Apparel/Garments | On 23rd Jan 2018

Two slabs of GST will affect Bengaluru garment units: SIGA

The South India Garment Association (SIGA) has voiced its concern...

US FTC updates textile rules to drop obsolete requirement

Textiles | On 23rd Jan 2018

US FTC updates textile rules to drop obsolete requirement

The US Federal Trade Commission has eliminated an obsolete provision...

Indian textile industry at inflection point: Report

Textiles | On 23rd Jan 2018

Indian textile industry at inflection point: Report

The textile and apparel sector of India is at an inflection point...

Interviews View All

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Headhonchos
Indian textile value chain

'One nation, one tax' is a great concept

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search