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Mandhana to promote Salman Khan's Being Human products
24
Dec '10
Mandhana Industries Limited announced that it has entered into an exclusive license agreement with Being Hunman – The Salman Khan Foundation for designing, marketing and Being Human Clothing Products.

By virtue of this agreement, the company shall have exclusive rights to promote and use the Being Human brand name worldwide for its Clothing Products for the next 9 years and 3 months with Actor Salman Khan as the, Brand Ambassador.

The company has agreed to pay license fees to the trust in order to use the brand name, Being Human - The Salman Khan Foundation is a charitable trust promoted by Salman Khan. The Trust alongside Mr. Khan has been promoting the brand Being Human across various product categories with a noble cause to work for the uplifting and betterment of the weaker sections of the Society.

The company plans to launch stand-alone stores in metros followed by around 10 more stores in Tier I and Tier II cities. Thereafter they plan to target presence in MBOs and also appoint franchisees to ensure widespread promotion of the brand. In the 1st phase, Mandhana will be entering into Men's casual wear segment and then follow it up with women and kids wear range.

The Managing Director of the Company, Mr. Manish Mandhana, commenting on tbe breakthrough said “It's great privilege to be associated with Being Human - The Salman Khan Foundation. The tie-up will not only provide us an ideal platform to place ourselves into organized apparel retail sector with none other the star celebrity Salman Khan but at the same time helps us contribute to a social cause by way of payment of license fees to the Trust. As a company, we are already equipped with innovative designing capabilities and also state of art textile & garment manufacturing facilities. We are confident of enhancing the brand image of Being Human and hope to scale up the activities to make it as one of the leading Indian casual wear brand.”

Mandhana Industries Limited

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