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New Era buys Brazilian MARC4
24
Dec '10
New Era Cap Co Inc, the international headwear and apparel brand, announced that it has acquired a stake in MARC4, a privately-held fashion brand management company in Brazil. MARC4 designs, distributes and markets apparel, shoes, headwear and other accessories under licensed brands throughout the country, and has been New Era's official distributor in Brazil since 2006.

Through this acquisition, New Era broadens its international product portfolio and strengthens its overall business opportunities in one of the most rapidly expanding Latin American economies. MARC4's main assets are its top licensed relationships (including 20 of the main Brazilian soccer teams), a state-of-the-art product development group, production capabilities, robust distribution channels and effective marketing capabilities.

"We are constantly evaluating our business and identifying new opportunities for international growth that make sense for our brand," said Christopher H. Koch, CEO of New Era Cap. "Brazil is an emerging market, and MARC4 has the expertise and connections in the country to help us generate strong demand for New Era products."

MARC4 will continue to work with its existing partners and licensed brands in the fashion, action, sports, private label, mass market and retail divisions. With New Era as an active partner, MARC4 will have access to more resources enabling the company to obtain additional licensed brands, expand its already strong distribution channels and grow its retail division.

"New Era will bring to the table both its financial strength and its best practices in logistics, finance, IT and marketing. This will fuel MARC4's growth and allow our company to maintain control and discipline in a high growth environment," said Artur Regen, a partner at MARC4. "It is a great pleasure for us to become part of New Era's history exactly in the year it's turning 90 years old."

Although details of the acquisition, including share percentage and purchase amount, are not being released, this venture is mutually beneficial for both New Era and MARC4 as it provides strong opportunities for growth on both sides.

New Era Cap Co Inc


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