Home / Knowledge / News / Apparel/Garments / New Kissable by Coquette Collection for 2011 revealed
New Kissable by Coquette Collection for 2011 revealed
24
Dec '10
This past September's International Lingerie Show saw many changes for intimate apparel distributor, Coquette International. Not only did they introduce new branding, along with a new Main Collection catalog for 2011, but will be releasing a new name and branding for their boxed collection line, Kissable by Coquette.

Kissable by Coquette, previously known as Coquette's Signature Collection, includes all of Signature's great products, along with some new styles, but with a new look!

“Kissable by Coquette is a fitting departure from our Signature box collection. It really marks the way for affordable, fashionable lingerie that customers can feel good about buying,” says Marcus Horea, Vice President of Coquette International.

Intimate apparel has in many ways changed over the years, from overtly sexy to a more sensual and playful industry. The packaging and branding for Coquette's new Kissable line reflects these industry changes, offering something fun and inviting to consumers.

“We want consumers to feel comfortable purchasing lingerie, and our Kissable line achieves this,” adds Horea.

The playful new image of Coquette's boxed line is color-coded in a simple, customer-friendly manner, not too overwhelming to cause confusion. Pink boxes signal lingerie styles, while purple boxes indicate costumes.

Along with Coquette's new company logo and re-branding of their boxed collection, these exciting new changes increase the quality perception of boxed styles and allow customers to feel more comfortable and confident while shopping for a playful piece of lingerie!

Coquette International Inc

Must ReadView All

Textiles | On 10th Dec 2016

India’s 2016-17 cotton import to touch 17 lakh bales

The import of cotton from international markets by spinning mills in...

Textiles | On 10th Dec 2016

US textile & apparel imports fall 6.50% in Jan-Oct ’16

The import of textiles and apparel by United States dropped 6.50 per...

Textiles | On 10th Dec 2016

Indian textile hubs adopt cashless payment modes

The textile ministry is promoting cashless payment within the...

Interviews View All

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search