Home / Knowledge / News / Apparel/Garments / Reliance Retail's apparel arm to open 150 stores by 2012
Reliance Retail's apparel arm to open 150 stores by 2012
27
Dec '10
Reliance Trends, the fashion apparels and accessories specialty store of Reliance Retail, is all set to take a long stride by increasing the number of stores to nearly 150 by March 2012. Currently, Reliance Trends boasts of 35 stores across the country.

As an apparel retail subsidiary from the house of Mukesh Ambani owned Reliance Retail, Reliance Trends commenced operations in the year 2008 with a unique thought- to offer the common man quality and fashionable clothing at remarkably low prices. Backed by the largest private sector enterprise in India, Reliance Industries Limited (RIL), Reliance Trends has managed to gain accolades and acceptance in the Indian market over a short period of time.

Opportunity for Reliance Trends lies in smaller cities and towns of India which are yet to evolve and adapt to urban trends. With growth in disposable income in upcoming cities and their acceptance of modern lifestyle patterns, Reliance Trends has an opportunity to establish its brand name and encourage consistent consumption pattern from these prospective areas.

With specialty stores in metros and upcoming cities already gaining wide spread acceptance, Reliance Trends can now eye expansion of its stores to other parts of the country. By the end of current fiscal year, it plans to have 58 stores in function. The company currently has 100 vendors across the country and the manufacturing capacity of each vendor would be increased as per increase in subsequent demand.

Retail industry is India is a lucrative one. There are so many players in the market today that the only way to distinguish them is by looking at respective price lines. This move by Reliance Trends to nourish growth and expansion comes at a very favorable time when prices of commodities are soaring higher than ever. As people in India are price sensitive and look for value for money in every purchase, Reliance Trends has an opportunity to offer just that. In return, it will have established a successful place not only in the market but in the minds of consumers as well.

Reliance Trends Limited is subsidiary of Reliance Retail Limited.

With a vision to generate inclusive growth and prosperity for farmers, vendor partners, small shopkeepers and consumers, Reliance Retail Limited (RRL), a subsidiary of RIL, was set up to lead Reliance Group's foray into organized retail.

Reliance Trends Limited


Must ReadView All

Courtesy: Business wire

Textiles | On 28th Jul 2017

Taiwan launches new products at Outdoor Retailer show

The Taiwan External Trade Development Council (TAITRA) hosted the...

Textiles | On 28th Jul 2017

Clariant, Huntsman present update on planned merger

Clariant and Huntsman Corporation have presented a first update on...

Fashion | On 28th Jul 2017

Kering’s first half consolidated revenue up 28.2%

Kering has announced a consolidated revenue of €7,296.2 million for...

Interviews View All

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
61.1%
No
22.2%
Skip
16.7%

Total Votes: 18

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
33.3%
No
44.4%
Skip
22.2%

Total Votes: 18

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
83.3%
No
5.6%
Skip
11.1%

Total Votes: 18

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
50.0%
No
11.1%
Skip
38.9%

Total Votes: 18


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X