Home / Knowledge / News / Apparel/Garments / Reliance Retail's apparel arm to open 150 stores by 2012
Reliance Retail's apparel arm to open 150 stores by 2012
27
Dec '10
Reliance Trends, the fashion apparels and accessories specialty store of Reliance Retail, is all set to take a long stride by increasing the number of stores to nearly 150 by March 2012. Currently, Reliance Trends boasts of 35 stores across the country.

As an apparel retail subsidiary from the house of Mukesh Ambani owned Reliance Retail, Reliance Trends commenced operations in the year 2008 with a unique thought- to offer the common man quality and fashionable clothing at remarkably low prices. Backed by the largest private sector enterprise in India, Reliance Industries Limited (RIL), Reliance Trends has managed to gain accolades and acceptance in the Indian market over a short period of time.

Opportunity for Reliance Trends lies in smaller cities and towns of India which are yet to evolve and adapt to urban trends. With growth in disposable income in upcoming cities and their acceptance of modern lifestyle patterns, Reliance Trends has an opportunity to establish its brand name and encourage consistent consumption pattern from these prospective areas.

With specialty stores in metros and upcoming cities already gaining wide spread acceptance, Reliance Trends can now eye expansion of its stores to other parts of the country. By the end of current fiscal year, it plans to have 58 stores in function. The company currently has 100 vendors across the country and the manufacturing capacity of each vendor would be increased as per increase in subsequent demand.

Retail industry is India is a lucrative one. There are so many players in the market today that the only way to distinguish them is by looking at respective price lines. This move by Reliance Trends to nourish growth and expansion comes at a very favorable time when prices of commodities are soaring higher than ever. As people in India are price sensitive and look for value for money in every purchase, Reliance Trends has an opportunity to offer just that. In return, it will have established a successful place not only in the market but in the minds of consumers as well.

Reliance Trends Limited is subsidiary of Reliance Retail Limited.

With a vision to generate inclusive growth and prosperity for farmers, vendor partners, small shopkeepers and consumers, Reliance Retail Limited (RRL), a subsidiary of RIL, was set up to lead Reliance Group's foray into organized retail.

Reliance Trends Limited

Must ReadView All

President Tsai Ing-wen delivering remarks before boarding her plane bound for Central America. Courtesy: Presdient's office

Textiles | On 16th Jan 2017

‘Textiles at centre of Taiwan’s new trade arrangements’

Textiles should be at the heart of Taiwan’s thinking while developing ...

Apparel/Garments | On 16th Jan 2017

Ralph Lauren develops policy on tracking wood based fabrics

In a bid to trace source of wood based fabrics like viscose and rayon ...

Apparel/Garments | On 16th Jan 2017

EC proposes enhanced market access for Sri Lanka

The European Commission (EC) has proposed that a significant part of...

Interviews View All

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search