Home / Knowledge / News / Apparel/Garments / Reliance Retail's apparel arm to open 150 stores by 2012
Reliance Retail's apparel arm to open 150 stores by 2012
Dec '10
Reliance Trends, the fashion apparels and accessories specialty store of Reliance Retail, is all set to take a long stride by increasing the number of stores to nearly 150 by March 2012. Currently, Reliance Trends boasts of 35 stores across the country.

As an apparel retail subsidiary from the house of Mukesh Ambani owned Reliance Retail, Reliance Trends commenced operations in the year 2008 with a unique thought- to offer the common man quality and fashionable clothing at remarkably low prices. Backed by the largest private sector enterprise in India, Reliance Industries Limited (RIL), Reliance Trends has managed to gain accolades and acceptance in the Indian market over a short period of time.

Opportunity for Reliance Trends lies in smaller cities and towns of India which are yet to evolve and adapt to urban trends. With growth in disposable income in upcoming cities and their acceptance of modern lifestyle patterns, Reliance Trends has an opportunity to establish its brand name and encourage consistent consumption pattern from these prospective areas.

With specialty stores in metros and upcoming cities already gaining wide spread acceptance, Reliance Trends can now eye expansion of its stores to other parts of the country. By the end of current fiscal year, it plans to have 58 stores in function. The company currently has 100 vendors across the country and the manufacturing capacity of each vendor would be increased as per increase in subsequent demand.

Retail industry is India is a lucrative one. There are so many players in the market today that the only way to distinguish them is by looking at respective price lines. This move by Reliance Trends to nourish growth and expansion comes at a very favorable time when prices of commodities are soaring higher than ever. As people in India are price sensitive and look for value for money in every purchase, Reliance Trends has an opportunity to offer just that. In return, it will have established a successful place not only in the market but in the minds of consumers as well.

Reliance Trends Limited is subsidiary of Reliance Retail Limited.

With a vision to generate inclusive growth and prosperity for farmers, vendor partners, small shopkeepers and consumers, Reliance Retail Limited (RRL), a subsidiary of RIL, was set up to lead Reliance Group's foray into organized retail.

Reliance Trends Limited

Must ReadView All

Neelesh Hundekari speaking at the event. Courtesy: Subir Ghosh

Textiles | On 27th May 2017

Fabric of Change initiative announces €250000 scaling fund

The Fabric of Change initiative of Ashoka and the C&A Foundation is...

Pakistan's Finance Minister Mohammad Ishaq Dar presenting Budget 2017-18 in National Assembly in Islamabad on May 26. Courtesy: PID, Pakistan

Textiles | On 27th May 2017

Pakistan Budget 2017-18 proposes 4 new measures

To support the textile sector in Pakistan, finance minister Mohammad...

Textiles | On 27th May 2017

Indian exports can touch $325 bn in 2017-18: FIEO

Indian exports are on upward trend in last few months as the country...

Interviews View All

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Sonia Agarwal

‘The terms eco-friendly and organic are common but everyone perceives them ...

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search