New kidswear platform of B&B to take place in July 2011
BREAD & BUTTER YOUNGSTARS is the name of the new international kidswear platform, which the organisers of the BREAD & BUTTER presented in Berlin to leading kidswear brands, buyers, agencies and representatives from the industry-relevant press. Up for discussion were the market needs of the international kidswear industry and important key points such as scheduling, pricing, location and target group of an international kidswear platform were also debated.
Karl-Heinz Müller, Managing Director BREAD & butter GmbH: “The aim of the convention was to let the kidswear industry have their say. Of course we had already given some prior thought to the essential points and presented a solution. We are absolutely certain that if the industry needs and wants an international platform à la BREAD & BUTTER, we will give it to them!”
Following a very successful premiere of the B&B KIDS CAMP, integrated into B&B in summer 2010, the 2011 winter edition of the B&B KIDS CAMP was cancelled due to a weak response from exhibitors. The organisers were unable to avoid the overlap with existing kidswear trade fair dates.
At the convention, Karl-Heinz Müller presented a new and independent trade fair concept to around 40 participants of the discussion panel, which was very positively received by the participants:
BREAD & BUTTER YOUNGSTARS
Location and hall layout
The historic Berlin-Tempelhof Airport will become the hub of B&B YOUNGSTARS and the roofed apron, the location of the B&B Denim Base during BREAD & BUTTER, will become the new home of the international kidswear brands. At first, B&B YOUNGSTARS will be held on approx. 20,000 sqm. The design of the segment-spanning hall layout and the spacious pathways between the stands will be based on the BREAD & BUTTER hall concept. A further 3000 sqm are available in the gates above the roofed apron; these could for example be ideally used by design companies and agencies.
Stand spaces between 10 sqm and 200 sqm can be realized without any problems. This guarantees versatile presentation possibilities and, at the same time, the integration of smaller kidswear brands, too.
In summer, the airport's apron will be also available as an exhibition area. In winter the already successfully introduced, temporary steel construction with a wall made of air cushioned membranes will protect from the cold and snow.
Karl-Heinz Müller: “Tempelhof is a wonderful, landmarked location, for which we have a fixed-term rental agreement for the next eight years, with the option for a further ten years. The roofed airfield is the centrepiece of the site: centrally located with a perfect infrastructure and, when the time comes, with sufficient space for expansion into the adjoining hangars. The location has everything we need for the perfect kick-off.”
Scheduling and pricing
The premiere of BREAD & BUTTER YOUNGSTARS will take place from Friday to Sunday, 15 – 17 July 2011 (BREAD & BUTTER: Wednesday to Friday, 6 – 8 July 2011). Karl-Heinz Müller comments: “Here we can use all of the synergies and the infrastructure of the BREAD & BUTTER. The exhibitors at the Denim Base need three days to dismantle their stands, and B&B YOUNGSTARS can be set up in three days. With the dual use of the existing infrastructure, we can moderately set the prices per square metre in comparison to the BREAD & BUTTER.”