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Iconix brand Mossimo steps into India
05
Jan '11
Iconix Brand Group Inc announced that it has signed its first license agreement in India. Iconix has entered into a long-term Direct-to-Retail (DTR) license with Arvind Limited for its Mossimo brand in India.

Arvind, a multi-faceted wholesaler, retailer and distributer, will hold the exclusive multi-year license to manufacture and distribute Mossimo apparel and accessories throughout India. The Mossimo brand will be available in 170 stores in India, which are owned or franchised by Arvind. Arvind currently operates 170 stores with plans to grow to 500 stores by 2014. Mossimo is projected to launch in India during 2011.

Neil Cole, Chairman and CEO, Iconix, commented, "India is an exciting new frontier for Iconix as we continue to roll out our portfolio of brands throughout the world." Cole added, "India's growing middle class has a preference for American brands and retail outlets are quickly developing, making this a prime time for our expansion into the marketplace."

J Suresh, MD and CEO Arvind Lifestyle Brands Ltd and Arvind Retail Ltd., said, "Mossimo in an internationally recognized brand and we are thrilled to work with Iconix to bring Mossimo into India. As the brand rolls out next spring, we foresee a very successful launch."

Mossimo is currently available in a range of retailers throughout the world from Target in the United States to free-standing stores in Australia and department stores in Latin America and Japan.

Iconix Brand Group Inc


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