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Big Bazaar to be official World Cup 2011 merchandise dealer
Jan '11
As the sportswear sector of the country is experiencing a boom, Big Bazaar, the flagship hypermarket retail chain of Future Group is foreseeing a rise of around 10 percent in the sale of its fashion apparels during the ICC Cricket World Cup 2011.

The hypermarket has been appointed to serve as the authorised dealer of special merchandise for the World Cup 2011, by the ICC.

It expressed its delight over getting the licence to serve as the authorised dealer of the ICC Cricket World Cup 2011 merchandise. It stated that, through the wide range of home, personal care and apparel merchandise they would try to cater and develop a strong relationship with their consumers and would help them to express their joy and admiration for the game of cricket.

The cricket merchandise particularly designed for men, women and children are available in the price range of Rs 199 to Rs 449. Various sports attire and accessories like active dry tees, shorts, sports tees, track pants, sweatshirt, head bands and caps are all included in the range.

Besides the usual sports range, a graphic range of merchandise bearing cricket-inspired messages and a soft toy range tagged as 'Stumpy', which is the official mascot of the ICC CWC 2011 is also on display at all the Big Bazaar outlets.

Fibre2fashion News Desk - India

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