Home / Knowledge / News / Apparel/Garments / Reliance brings Quiksilver & Roxy to Indian shores
Reliance brings Quiksilver & Roxy to Indian shores
11
Jan '11
Reliance Brands Limited, a part of Reliance Industries announced an exclusive long-term license agreement with Quiksilver Holding S.à.r.l. a fully owned subsidiary of Quiksilver Inc., the world's leading outdoor sports lifestyle company to launch it's core brands 'Quiksilver' and 'Roxy'.

This association opens the doors for the much-acclaimed products of Quiksilver and Roxy to be available through Quiksilver fascia stores and other premium channels of sale in all major cities across India, Sri Lanka, Nepal and Bangladesh. The first monobrand store is planned to be launched later this year with an offering to include apparel, accessories and footwear.

Targeting 'young boys and girls' between 16-25 years, Quiksilver and Roxy will offer products that capture their aspiration and sense of individuality. Synonymous with the boardriding culture of surfing, skateboarding and snowboarding, these brands essentially tap into the young person's frame of mind – creative, confident, progressive and restless for adventure

“Quiksilver awakens the spirit of surfing that lives in everyone. It's a spirit that everyone can identify with and wants to be a part of.”

Originating over 40 years ago with the launch of a line of boardshorts, Quiksilver's essence of creativity, adventure, freedom and being progressive continues to dominate the spirit of the brand. Having expanded from boardshorts to offer shirts, t-shirts, pants, jackets, footwear, hats, backpacks, eyewear and other accessories for young men, Quiksilver is committed to ensuring its products blend functionality, innovation and durability.

Its logo of a wave breaking over a snowcapped mountain captures what the brand is about and today is recognized as a celebrated name among youth across the globe.

“Roxy is all about heart. When you follow your heart, you inspire the others to do the same”

Launched in 1990, Roxy is an outdoor fashion brand for the girl who is fun and alive, daring and confident, naturally beautiful and appreciates innovation and simplicity. Catering to an active lifestyle, Roxy offers sportswear, swimwear, outerwear, footwear, bags, eyewear and other accessories. Roxy presents fashionable comfort to the spontaneous and free-spirited young girl for all aspects of her life.

Its logo combines offsetting Quiksilver's mountain-wave logo to look like a heart and is all about heart.

Mr. Darshan Mehta, President & CEO, Reliance Brands Ltd. said “Boardriding, one of the most sought after adventure sports, is increasingly perceived as a state of 'new cool' by the youth globally. Our association with Quiksilver will introduce a casual, fun and adventurous lifestyle to the discerning Indian youth. We are very excited about the association which promises to pioneer a global youth trend across the region.”

Quiksilver Inc is the world's leading outdoor sports lifestylecompany, which designs, produces and distributes a diversified mix of branded apparel, footwear, accessories, snowboards and related products. The company's apparel and footwear brands represent a casual lifestyle for young-minded people that connect with its boardriding culture and heritage.

Reliance Brands Limited is part of the Reliance Group. The Company began operations in October 2007 with a mandate to launch and build international and domestic brand equity in the premium to luxury segment across apparel, footwear and lifestyle business.

Reliance Brands Limited


Must ReadView All

Courtesy: American Silk Mills

Textiles | On 18th Oct 2017

Sutlej Textiles adds American Silk Mills to its portfolio

Sutlej Textiles and Industries Ltd (STIL) has announced the...

Arvind Limited executive directors Punit Lalbhai (left) and Kulin Lalbhai explaining the project to Gujarat chief minister Vijay Rupani. Courtesy: Arvind Ltd

Apparel/Garments | On 18th Oct 2017

Arvind to set up mega apparel facility in Gujarat

Arvind Limited, one of India’s largest textile to retail...

Cotton stocks accumulating everywhere outside of China

Textiles | On 18th Oct 2017

Cotton stocks accumulating everywhere outside of China

Global cotton stocks outside of China are expected to rise by nearly...

Interviews View All

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.3%
No
13.6%
Skip
9.1%

Total Votes: 66

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
60.6%
No
28.8%
Skip
10.6%

Total Votes: 66

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
84.8%
No
10.6%
Skip
4.5%

Total Votes: 66

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
74.2%
No
12.1%
Skip
13.6%

Total Votes: 66


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search