Home / Knowledge / News / Apparel/Garments / Motherhood Maternity provides relief to expectant mothers
Motherhood Maternity provides relief to expectant mothers
11
Jan '11
If you're a living, breathing woman you most probably dread bathing suit shopping. If you're an expectant woman with an ever-expanding waistline, the word "dread" might not even come close. That annual fitting room ritual of baring it all under bright lights, and exposing one's pale, post-winter self is enough to send a person back into hibernation. However, the redesigned, refit, and overall revamped 2011 maternity bathing suit collections from A Pea in the Pod and Motherhood Maternity will soften the blow.

To the maternity customer, fit is a top priority. Side ruching perfectly accommodates the expectant woman's belly without any unflattering bagging or sagging. The addition of new swim cups adds bustline support and better bust shaping. Adjustable and removable straps, and mix-and-match swim separates give her the ability to truly personalize her fit. She can customize her coverage by choosing from a variety of tops and bottoms. Bikinis, hipsters, and briefs offer increasing coverage, while a variety of necklines cater to every woman's comfort level.

For the mom-to-be concerned with function and fashion, the new swimwear collections feature contemporary silhouettes, take-notice details, and trendy prints. Popular bandeau styling and one-piece cuts look fresh in stripes, retro dots, tie-dye, animal and metallic prints. Sequins, ruffles and hardware details are the final touches on the perfect maternity bathing suit. To complete her swim wardrobe, A Pea in the Pod and Motherhood Maternity also present full lines of beach cover-ups in a wide range of shapes, lengths, fabrications and prints.

"Bathing suit shopping is not easy for anyone," said Lisa Hendrickson, Chief Merchandising Officer of A Pea in the Pod and Motherhood Maternity. "But with our selection of styles, prints, fit options and knowledgeable fit specialists, Mom-to-Be's experience will be one she might actually enjoy."

Motherhood Maternity Corporation

Must ReadView All

Textiles | On 26th May 2017

Lenzing unleashes new eco-friendly fibre

There's a new eco-friendly fibre on the anvil—Austrian speciality...

Apparel/Garments | On 26th May 2017

PVH Corp Q1 2017 revenue rises 4%

The first quarter revenue of fiscal 2017 at apparel marketer PVH Corp ...

Courtesy: Levi Strauss & Co

Apparel/Garments | On 26th May 2017

LS&Co. to fund water saving solutions

LS&Co. will fund to the tune of more than $350,000 the solutions...

Interviews View All

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search