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Wild Things to create apparel for Smith & Wesson
12
Jan '11
Wild Things LLC, the maker of sophisticated technical outerwear for the US Military, Law Enforcement and Consumer markets, announced that the company has been selected by Smith & Wesson, the legendary 159-year old firearm maker, as licensee for men's and women's technical apparel. The apparel line issued under the professionally recognized Military & Police, or M&P brand, will be designed for the law enforcement market. A separate apparel line issued under the Smith & Wesson brand will be designed for the consumer market.

James Debney, President of Firearms for Smith & Wesson, said, “Wild Things has a 30-year tradition of innovative product design and the use of leading-edge materials. With their continued focus on quality in each and every garment or pack, they have built a solid reputation as a world class technical apparel and extreme alpine sport equipment company, Their innovation, product design skills, attention to detail, and unparalleled quality, not to mention their continued presence as a United States home-based manufacturing company, make Wild Things a natural licensee for our M&P and Smith & Wesson brand names.”

The new M&P apparel line will be available to the law enforcement community through qualified distributors and available directly through Wild Things, LLC, and on the Smith & Wesson website in early 2011. It will feature a range of apparel products based on the company's WT Tactical line, outerwear specifically designed for and used by US Military Special Forces. Later in 2011, Wild Things will launch the consumer line of Smith & Wesson apparel that will be available through select retailers and directly on the Wild Things website and Smith & Wesson websites. The Wild Things product development team is working closely with federal, state and local law enforcement personnel, as well as Smith & Wesson personnel, to design the new apparel lines in keeping with the exacting standards of the professional and the dedicated outdoor enthusiast.

“We have been serving the military operator market for years now and wanted a way to quickly become the premier provider of technical wear to the law enforcement community. Our product expertise coupled with the M&P and Smith & Wesson iconic brand names are going to let us do just that,” said Ed Schmults, CEO of Wild Things, LLC.

Smith & Wesson Holding Corporation is a U.S. based, global provider of products and services for safety, security, protection and sport.

Founded in 1981, Wild Things has earned a reputation for sophisticated, tough, lightweight technical outerwear, alpine-style backpacks, haul-bags, and innovative tactical clothing.

Wild Things LLC

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