Home / Knowledge / News / Apparel/Garments / Leading apparel sizing guru to tackle 'two-way' fashion highway
Leading apparel sizing guru to tackle 'two-way' fashion highway
13
Jan '11
The world's leading apparel fit expert, Alvanon, has announced that Ed Gribbin, the recently appointed president of Alvanon Inc, will be presenting at the 66th All India Textile Conference at Nimhans Convention Hall in Bangalore on 28th and 29th January 2011.

Ed Gribbin's presentation entitled 'Building the Best Two-Way Fashion Highway' will prepare global brands for serving India's rapidly expanding and increasingly sophisticated consumer base, as well as orienting Indian brands for entering western markets. In addition to speaking at the conference, Alvanon will be sponsoring the afternoon networking session and displaying some of its latest 'fit' form innovations.

In his conference presentation Ed Gribbin will explain how global fashion brands can break into India's incredible growth potential in all apparel segments from high end luxury through to high street and volume products. He will also show how Indian brands are emerging on the world fashion stage to deliver new fashion perspectives to European, North American and Asian consumers.

As Ed Gribbin explained: “Understanding the tastes, needs, desires and attitudes of consumers along with their diverse physical attributes and shapes, is crucial in helping brands achieve their global business goals. Drawing on actual case studies I will explain how Alvanon has helped many US and European brands target and engage Asian consumers, in addition to assisting Asian brands achieve a better understanding of how to serve western consumers.” He added: “I hope my presentation will show delegates how research into people, cultures and tastes enable both global and Indian suppliers to succeed and find profitable avenues for future growth.”

Ed Gribbin was recently appointed president of Alvanon Inc following three successful years as president of the group's strategic business consultancy. He has over 30 years experience in the international fashion industry and is widely recognised as the world's leading authority on apparel sizing and fit.

Under Ed Gribbin's management Alvanon has compiled and has exclusive access to the world's largest database of over 300,000 body scans. Prior to Alvanon, he was president of Intellifit Corporation where he oversaw the collection of over 120,000 body shape scans for men, women and children in the US, Japan and Europe; the data from which is now utilised by Alvanon. Ed Gribbin was also the co-inventor of the revolutionary Intellifit System, the first body scanner capable of collecting body scan data from fully clothed people.

The 66th All India Textile Conference is being hosted by the Karnataka chapter of the Textile Association (India) and will be attended by global brands and retailers interested in importing into India and Indian suppliers exporting into western markets.

Through its three integrated divisions, AlvaInsight, AlvaForm and AlvaBlock, Alvanon offers practical solutions that enable its clients to achieve fit consistently and continuously from design through to consumer. AlvaInsight is its 'front end' strategic division comprising fashion and retail industry experts.


Must ReadView All

Textiles | On 23rd Aug 2017

US govt initiates Section 301 investigation of China

The US government has initiated an investigation of China under...

Apparel/Garments | On 23rd Aug 2017

BRC welcomes clarity on goods flow during Brexit

British Retail Consortium (BRC) has welcomed the greater clarity that ...

Textiles | On 23rd Aug 2017

Pakistan minister seeks ideas to boost textile sector

The Pakistani Government will come out with short- and long-term...

Interviews View All

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Headhonchos
Indian fashion industry

Cotton consumption will keep growing in the Indian fashion industry

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

August 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
67.7%
No
16.1%
Skip
16.1%

Total Votes: 31

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
45.2%
No
35.5%
Skip
19.4%

Total Votes: 31

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
83.9%
No
6.5%
Skip
9.7%

Total Votes: 31

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
61.3%
No
9.7%
Skip
29.0%

Total Votes: 31


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search