Home / Knowledge / News / Apparel/Garments / Search for next fan-selected Levi's Girl on Facebook
Search for next fan-selected Levi's Girl on Facebook
17
Jan '11
The Levi's brand kicks off the search for the second-ever "Levi's Girl," the online voice of Levi's women. Using its crowdsourcing Facebook app, users will be able to submit videos documenting why they should be chosen as the new face and voice for Levi's women in the digital space.

In this specialized six-month assignment, the new "Levi's Girl" will allow the brand voice for women to be heard and channel the essence of "Shape What's to Come," the brand's global online community where millennial women around the world can connect with peers and mentors to shape their futures.

"Last year we empowered the first-ever 'Levi's Girl' – Meghan Smith – who brilliantly captured the female spirit of the brand and engaged directly with our fan base and global Shape What's to Come community," said Kristin Bannister, Levi's Director of Women's & Digital Marketing. "We're thrilled to open up the search again to find the next social media superstar who will speak to millennial women around the world."

Interested candidates are encouraged to submit their entries through February 2, 2011. The Levi's brand will select the top five submissions. Community members will then have one week, February 16-23, to vote for their favorite candidate amongst the top five.

Announced March 7, 2011, the lucky winner will receive a six-month paid position to work alongside the "Levi's Guy" in the Levi's marketing department. The new "Levi's Girl" will be relocated by the company to work at its headquarters in San Francisco.

Social media-savvy candidates who are 18 years old or older, have a keen sense of style and are looking for a professional internship at a global retail brand are encouraged to enter the contest. The ideal candidates are honest, brave and passionate about making an impact in their communities, with an eye on global issues.

Levi's

Must ReadView All

Courtesy: Myntra

Apparel/Garments | On 3rd Dec 2016

Myntra to be EBITA positive by FY18: CEO Narayanan

Myntra is on track to achieve sustainable growth and be EBITA...

Courtesy: India ITME Society

Textiles | On 3rd Dec 2016

India ITME 2016 opens with over 1050 exhibitors

The India International Textile Machinery Exhibition (India ITME)...

Courtesy: Bruckner

Textiles | On 3rd Dec 2016

Indian textile companies opt for Brückner stenter lines

Indian textile firms Laxmipati Sarees, makers of polyester sarees and ...

Interviews View All

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search