Home / Knowledge / News / Apparel/Garments / COOLMAX EcoMade Socks returns to Outdoor
COOLMAX EcoMade Socks returns to Outdoor
17
Jan '11
COOLMAX EcoMade socks, made with fiber containing 97 percent recycled resources such as plastic water bottles, returns to the Outdoor Retailer Winter Market in Salt Lake City from Jan. 20-23 to showcase significant advancements in product and brand development.

Event participants are invited to the COOLMAX EcoMade Socks Booth (#37061), to learn more about the production process, the many benefits of using COOLMAX EcoMade fiber, and how the brand has expanded steadily into the legwear market. In addition, mixers will be held at the booth on Jan. 20 and 21, from 4–6 p.m.

Many performance and lifestyle brands including DeFeet, Injinji (#38166), Dansko (#18027), Fox River (#28043) and Sports Tuff are injecting the best of style, comfort and moisture management into COOLMAX EcoMade socks for everything from high-performance sports like cycling and long-distance running to everyday comfort.

COOLMAX EcoMade socks are an INVISTA apparel product innovation that have been designed and engineered to incorporate recycled raw materials that have been diverted from land?lls. Tests show that COOLMAX EcoMade socks have wicking performance just as well as their virgin resource counterpart, making them ideal for a variety of uses.

“With COOLMAX EcoMade socks, consumers do not have to sacrifice style or performance standards in order to wear apparel manufactured from recycled resources. There are now literally hundreds of styles of COOLMAX EcoMade socks available nationwide in almost every color and design for both men and women,” says INVISTA Global Legwear Director Denise Sakuma. “To have such a diverse list of brands using COOLMAX EcoMade socks is a testament to the importance of products with environmental benefits in the legwear market.”

The process for making COOLMAX EcoMade socks begins with post-consumer bottles made of polyethylene terephthalate, or PET, being cleaned and converted into polymer flakes. The flakes are then converted into chips, melted and extruded into fiber designed to provide high-performance, permanent wicking benefits. This fiber is then spun into yarn for legwear.

Made with a 4-channel cross section for outstanding moisture movement, COOLMAX EcoMade socks dry quickly, help keep the wearer cool and comfortable, maintain a natural feel that's soft, lightweight and breathable, and are permanent and effective.

To further educate consumers on the many benefits of COOLMAX EcoMade socks, and the vast array of multi-purpose socks being manufactured, INVISTA has launched an awareness campaign that includes print and online advertising, public relations efforts, promotions and a new informational microsite.

The campaign, simply called “Imagination,” aims to explain the high-tech process of turning plastic bottles into socks in an enchanting new way. The advertising campaign and microsite feature lively animated robots, each with a unique name and function, going through the steps of the bottle-to-sock process by slicing, dicing and threading. The accompanying headline reads, “COOLMAX EcoMade Fiber -- 97% recycled plastic bottles, 100% imagination.”

INVISTA

Must ReadView All

L-R Manish Singhai, COO, Peter England; Vinai Kumar Saxena, chairman, KVIC; Ashish Dikshit, business head, ABFRL and Anshu Sinha, CEO, KVIC while signing agreement. Courtesy: ABFRL

Textiles | On 24th May 2017

Aditya Birla & KVIC enter into a strategic partnership

Aditya Birla Fashion and Retail Ltd (ABFRL) and Khadi and Village...

Courtesy: Jabong

Apparel/Garments | On 24th May 2017

Jabong Mood Store redefines online shopping in India

Jabong, India's leading online fashion retailer, has launched the...

Textiles | On 24th May 2017

Starlinger unveils FX 8.0 circular loom for fabric making

Starlinger, a leading supplier of machinery for woven plastic...

Interviews View All

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search