Home / Knowledge / News / Apparel/Garments / Haglöfs to unveil GORE-TEX Active Shell based Endo jacket
Haglöfs to unveil GORE-TEX Active Shell based Endo jacket
18
Jan '11
Haglöfs will showcase its Endo jacket at ispo. When there isn't one detail you could take away, you've created the perfect product. This approach has always been central to the Haglöfs design philosophy – everything is there for a reason and all the details have a clear and distinct function. And this was also the philosophy behind the development of the Endo Jacket.

Ispo will take place in Munich, Germany during February 6 – 9.

For winter 2011, Haglöfs is launching the Endo Jacket – a highly technical jacket for high-pulse activities. The Endo jacket has outstanding breathability properties, a low weight and low packing volume and is fully waterproof. The jacket is available in men's and women's versions with matching trousers – the Endo Pant.

The Endo Jacket is based on GORE-TEX Active Shell – a revolutionary material which has brought a new dimension to the design and development of outdoor clothing. Active Shell is a 3-layer GORE-TEX fabric in which the membrane is bonded using an alternative laminating method. The membrane is also much thinner than other membranes. It produces a very light material with excellent breathability properties and next-toskin comfort.

"With Active Shell, Gore has really come up with a major innovation," Neil Bradley, Business Area Manager for Haglöfs Clothing. "People used to take a GORE-TEX jacket with them as a spare in case the weather turned against them, but now they can wear the same jacket all the time in any weather conditions. With Active Shell, we can create products that have the very properties the serious outdoor enthusiast wants."

The Endo Jacket's combination of waterproofness and breathability means it can be kept on even when the rain has stopped. The jacket's light weight and comfortable fit also help the user achieve maximum performance. And the same is also true of the Endo Pant.

An important part of Haglöfs' vision is to position the brand as a leader in sustainability. However, efforts go far beyond developing high-quality, long-lasting products. Haglöfs addresses sustainability issues as a natural and integral part of its day-to-day business.

Haglöfs is committed to contributing towards a long-term sustainable society by acting in a socially responsible manner and offering products that are produced in an ethical and environmentally sustainable way. Haglöfs is aware that its business operations have both positive and negative effects on the world around us, and that it is important to keep the negative effects to a minimum.

"Responsibility has been incorporated into our way of thinking for many years," says Lennart Ekberg, Director of Sustainability at Haglöfs. "The idea is that we take responsibility for things we can have a direct influence on and impose rigorous demands on those we work with. Ultimately, it's all about our own trustworthiness."

Sustainable products
It is Haglöfs' goal to minimize the environmental impact of each product by developing high-quality, longlasting products, establishing a sustainable production process and increasing the proportion of materials manufactured in a process that has a minimal environmental impact.


Must ReadView All

Alliance to form joint entity for safety in factories

Textiles | On 24th Apr 2018

Alliance to form joint entity for safety in factories

On the 5th anniversary of the Rana Plaza Collapse, The Alliance for...

China’s Alibaba partners with Thailand for digital trade

Textiles | On 24th Apr 2018

China’s Alibaba partners with Thailand for digital trade

China’s Alibaba Group recently signed an agreement with the Thai...

Courtesy: Skineez Skincarewear

Apparel/Garments | On 24th Apr 2018

Skineez, Walmart partner for smart wearables

Skineez Skincarewear, a leading cosmotextile skincarewear company,...

Interviews View All

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Top executives
Textile industry, India

The event should be organised every year

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search