Home / Knowledge / News / Apparel/Garments / Haglöfs to unveil GORE-TEX Active Shell based Endo jacket
Haglöfs to unveil GORE-TEX Active Shell based Endo jacket
18
Jan '11
Haglöfs will showcase its Endo jacket at ispo. When there isn't one detail you could take away, you've created the perfect product. This approach has always been central to the Haglöfs design philosophy – everything is there for a reason and all the details have a clear and distinct function. And this was also the philosophy behind the development of the Endo Jacket.

Ispo will take place in Munich, Germany during February 6 – 9.

For winter 2011, Haglöfs is launching the Endo Jacket – a highly technical jacket for high-pulse activities. The Endo jacket has outstanding breathability properties, a low weight and low packing volume and is fully waterproof. The jacket is available in men's and women's versions with matching trousers – the Endo Pant.

The Endo Jacket is based on GORE-TEX Active Shell – a revolutionary material which has brought a new dimension to the design and development of outdoor clothing. Active Shell is a 3-layer GORE-TEX fabric in which the membrane is bonded using an alternative laminating method. The membrane is also much thinner than other membranes. It produces a very light material with excellent breathability properties and next-toskin comfort.

"With Active Shell, Gore has really come up with a major innovation," Neil Bradley, Business Area Manager for Haglöfs Clothing. "People used to take a GORE-TEX jacket with them as a spare in case the weather turned against them, but now they can wear the same jacket all the time in any weather conditions. With Active Shell, we can create products that have the very properties the serious outdoor enthusiast wants."

The Endo Jacket's combination of waterproofness and breathability means it can be kept on even when the rain has stopped. The jacket's light weight and comfortable fit also help the user achieve maximum performance. And the same is also true of the Endo Pant.

An important part of Haglöfs' vision is to position the brand as a leader in sustainability. However, efforts go far beyond developing high-quality, long-lasting products. Haglöfs addresses sustainability issues as a natural and integral part of its day-to-day business.

Haglöfs is committed to contributing towards a long-term sustainable society by acting in a socially responsible manner and offering products that are produced in an ethical and environmentally sustainable way. Haglöfs is aware that its business operations have both positive and negative effects on the world around us, and that it is important to keep the negative effects to a minimum.

"Responsibility has been incorporated into our way of thinking for many years," says Lennart Ekberg, Director of Sustainability at Haglöfs. "The idea is that we take responsibility for things we can have a direct influence on and impose rigorous demands on those we work with. Ultimately, it's all about our own trustworthiness."

Sustainable products
It is Haglöfs' goal to minimize the environmental impact of each product by developing high-quality, longlasting products, establishing a sustainable production process and increasing the proportion of materials manufactured in a process that has a minimal environmental impact.

Must ReadView All

Apparel/Garments | On 28th May 2017

Over 45% US retailers to use AI in next 3 years: Report

Over 45 per cent retailers in the US plan to utilise artificial...

Neelesh Hundekari speaking at the event. Courtesy: Subir Ghosh

Textiles | On 27th May 2017

Fabric of Change initiative announces €250000 scaling fund

The Fabric of Change initiative of Ashoka and the C&A Foundation is...

Apparel/Garments | On 28th May 2017

Naked Brand, Bendon sign agreement to reorganise

Naked Brand Group, a fashion and lifestyle brand, and Bendon Limited, ...

Interviews View All

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search